A pair of best friends quit their day jobs and founded the country’s fastest growing coffee business that’s loved by models and fitness gurus across Australia.
Queensland friends Jaryd Terkelsen, 30, and Ash Bisset, 31, chose to drop everything and turned a simple coffee idea into a multimillion-dollar business.
In 2017 the pair combined their love for fitness and entrepreneurship to launch Beforeyouspeak coffee – and in less than two years it became the fastest growing instant coffee business in the country.
A pair of best friends quit their day jobs and founded the country’s fastest growing coffee business that’s loved by models and fitness gurus across Australia
Queensland friends Jaryd Terkelsen (left), 30, and Ash Bisset, 31 (right), chose to drop everything and turned a simple coffee idea into a multimillion-dollar business
The product garnered widespread attention among models and fitness lovers across Australia
They created a instant coffee sachet that incorporates superfoods and can be used to help performance.
The product has garnered widespread attention as it’s not only a hit of coffee but can also be used as a performance boost for gym workouts.
In just two years, the company has gained a large following among fitness lovers and models across the country.
‘We always used to drink a lot of instant coffee to help as an early morning pick-me-up and figured there must be something better out there in the market,’ Mr Terkelsen told news.com.au.
The pair mixing different things into their coffee, such as coconut oil which has mental and cognitive benefits and helps with staying focused.
Together Mr Terkelsen and Mr Bisset started to brainstorm the idea partway through 2016, and just a year later they had a product on the market.
Mr Bisset, who is qualified in sports nutrition and exercise physiology, said the duo noticed a gap in the market and decided to fill it.
In less than two years became the fastest growing instant coffee business in the country
In 2017 the pair combined their love for fitness and entrepreneurship to launch Beforeyouspeak coffee (pictured)
The product has garnered widespread attention as it’s not only a hit of coffee but can also be used as a performance boost for gym workouts
‘We were very lucky with our position as we had a lot of great contacts to reach out to, to introduce our idea and then our product, given our time in the industry,’ Mr Bisset said.
They came up with the idea of the ‘high performance coffee’ sachets that included ingredients such as Single Origin Colombian coffee bean, turmeric extract and Siberian ginseng.
Siberian ginseng is a plant traditionally used in Chinese medicine that helps in increasing energy.
Mr Terkelsen said one of their most unique ingredients in their products is turmeric, as it benefits inflammation and gut health.
Not only are the products unique but the packaging also has its quirks.
They came up with the idea of the ‘high performance coffee’ sachets that fitness gurus across the country are loving
In just two years, the company has gained a large following among fitness lovers and models across the country
Mr Terkelsen said one of their most unique ingredients in their products is turmeric, as it benefits inflammation and gut health
On the outside of the box it states there are rules about what can and can’t be said on the packaging.
‘So we won’t tell you that our coffee contains kick ass ingredients to boost your metal performance. We also won’t tell you that our coffee will make you feel f**k*** great because of the mood elevating properties,’ the outside of the box reads.
The company has been in operation for just 18 months and has already sold more than two million individual coffee sachets.
The duo are currently organising an upcoming launch in the United States, and are liaising with Amazon to sell their products online.
Social media has helped the pair grow their business, with models and fitness gurus loving the product
Together Mr Terkelsen and Mr Bisset started to brainstorm the idea partway through 2016, and just a year later they had a product on the market
With the release of the new product and the upcoming launch in the US, Beforeyouspeak is on its way to breaking $4million in revenue for 2019
Beforeyouspeak currently distributes to 43 countries worldwide, with their biggest market outside of Australia is the US.
They’ve also recently introduced a collagen coffee that aims at targeting skin health for women.
In April the company will be releasing their third product, a ‘coffee creamer’, containing MCT oil powder, avocado oil powder, coconut oil powder and acacia fibre.
With the release of the new product and the upcoming launch in the US, Beforeyouspeak is on its way to breaking $4million in revenue for 2019.
On the outside of the box it states there are rules about what can and can’t be said on the packaging
Beforeyouspeak currently distributes to 43 countries worldwide, with their biggest market outside of Australia is the US