If Bill Belichick wins another Super Bowl on Sunday, the trophy certainly won’t be the only bling on the field.
Indeed, even the numerous championship rings on the hands of the 65-year-old New England Patriots coach may be at risk of being outshone by his girlfriend Linda Holliday’s bedazzled custom-made ensemble – a blazer made especially for the event that features his last name written on the back in crystals.
In a dazzling show of support, 54-year-old Linda, who has been dating the NFL coach for over 10 years, will proudly don the jacket as she cheers the Patriots on in what could be the team’s sixth championship win under Belichick.
Blinged out blazer: New England Patriots coach Bill Belichick’s girlfriend Linda Holliday, 54, will wear this personalized sports coat for the Super Bowl
Front and side: The head coach’s girlfriend ordered the blazer from Leah Miller at Bella Artistry, who used 3,500 crystals on the design
And to show her support for her favorite coach, the dedicated Patriots fan will be wearing a customized crystal-studded blazer.
The blazer was sent by David Lerner fashion company to Leah Miller of Bella Artistry who hand cut all the art work first then added approximately 3,500 Swarovski crystals on the blazer one at a time.
But that’s not all she’ll be rocking as the former StyleBoston TV host, will also have a personalized purse complete with 1,200 Swarovski crystals and two hat options designed by Leah as well complete with complete with the Patriots logo and diamond broaches.
She shared a picture of the cross-body bag, designed by Sheer Gear Handbags, to her Instagram and captioned the photo: ‘So excited about this AMAZING personalized sheer gear handbag!!
‘I’m obsessed with the style & those lil’ tassels! Go Pats!’
Linda isn’t the only one ready for the big game. CEO of the Patriots, Robert Kraft, also got a bedazzled pair of customized Nikes with 13,000 crystals.
Hat options: Linda will also have two beret choices specially designed by Leah Miller
More accessories: Linda also got a personalized purse from Sheer Gear Handbags, which also has Belichick written on it in the same crystal design
Leah said: ‘We made him a pair of shoes at the request of [retired NFL player] Ty Law who had us make him a matching pair too when he was inducted into the Patriots Hall of Fame in 2014.’
‘Mr Kraft has a great affinity for the shoes because they were a gift from Ty. But Nike makes him shoes made specifically for the shape of his foot that are much more comfortable for him. So Raleigh Willard, AF1 developer, of Nike contacted us to recreate the shoes for him in the exact design, only using the shoes made for his foot shape.’
‘Nike also helped make our design even more fab by creating the shoes in the exact design we had painted on the original shoes before we added the 13,000 Swarovski crystal hand applied one at a time. They took us about 40 hours.’
Bella Artistry was founded by Leah at a time when she was a ‘frustrated shopper’.
She said on her website: ‘There was really nothing truly super fly for wives, kids, girlfriends, mothers or friends of Pro athletes to wear in support of their husbands’/fathers’/boyfriends’/sons’ teams.’
Custom sneakers: The CEO of the Patriots, also got some bedazzled Nikes from Bella Artistry
Happy couple: Bill and Linda have been dating for 11 years and Bill has been head coach for the Patriots for 18 years
‘So, I considered my own dilemma, and thought to myself, ‘There’s no reason to just wish and wait for a designer to create a line of hip and un-corny clothes to wear in support of my husband and his team, when I can make my own over-the-top, other-girl-envying, rhinestone-blinging apparel.’
Thus began Bella Artistry which was launched in 2008. She is now known as ‘The Diamond Duchess’ throughout professional sports industries.
But she even has clientele outside the professional sports circle such as Leigh Ann Tuohy, of the movie, The Blind Side and Elisabeth Hasselbeck of the morning TV show Fox and Friends and wife to retired NFL quarterback Tim Hasselback.
And according to her website, the designer has captured the attention of the ‘ultimate domestic diva,’ Martha Stewart.
The businesswoman and TV personality featured Leah’s work on her blog when she spotted a guest at Diddy’s 40th birthday party at the Plaza wearing Miller’s custom-studded bowtie.
But Linda and Robert may have some style competition come Sunday night by none other than the Patriots themselves.
Host and fan: Linda is a former TV host for StyleBoston but a huge fan of her boyfriend’s team
Super Bowl ready: Bill Belichick calls on a reporter while at a news conference in Minneapolis last month
Last month, it was revealed that the New England Patriots would be wearing their white uniforms and if the last 13 seasons are any indication, that is bad news for the NFC Champion Philadelphia Eagles.
Over the last 13 years, the team wearing white has won the Lombardi Trophy a dozen times. What’s more, under head coach Bill Belichick, the Patriots are 3-0 in the Super Bowl while wearing their road whites.
However, the Patriots did lose Super Bowl XXXI to the Green Bay Packers in January of 1997 while Belichick was the team’s defensive coordinator under head coach Bill Parcells.
A season ago, the Atlanta Falcons opted to wear their red uniforms against the Patriots, who came back from a 28-3 late third-quarter deficit to pull off a 34-28 overtime win and capture the franchise’s fifth Super Bowl title.
The AFC and NFC champions are alternately considered the home team during each Super Bowl, which gives that particular team the option of picking the uniform it prefers to wear.
New England’s white uniforms will also serve as a helpful reminder to Eagles fans that the Patriots edged Philadelphia in Super Bowl XXXIX, 24-21, back in 2005.