From wrinkles to ingrown hairs, there’s a beauty treatment on offer for every ailment but the latest might be the most bizarre yet.
A video showing women how to lighten the dark patches beneath their armpits is sweeping YouTube.
The video, which was created in Korea and has racked up thousands of views, shows the woman first rubbing an ice cube over her armpit.
A bizarre video showing women how to lighten the dark patches beneath their armpits using ice cubes and quirky Korean beauty products is sweeping YouTube
She then applies a quirky £3.60 product called the A’PIEU – Deo Armpit Brightener.
The product is packed with extracts from milk protein, white lily, lemon, aloe vera and cucumber, which makers claim help remove dead skin cells and dirt with a whitening effect.
She rubs the thick white lotion all over her armpit and lets it dry for two minutes with her arm in the air, gently patting it to ensure it’s totally dry.
Once it is dry, she rubs it off and washes her armpit with warm water to remove the lotion.
Next, she takes the £4.52 A’PIEU Deo Armpit Powder, which she rubs beneath her armpit several times and rubs in wish her fingers.
The woman in the video then applies a quirky £3.60 product packed with extracts from milk protein, white lily, lemon, aloe vera and cucumber. Makers claim it help remove dead skin cells and dirt with a whitening effect
She shows off the before and after effects but maintains that the same regime should be carried out five times to see the full effects.
With its pioneering beauty creations, we often look to the East for inspiration when it comes to makeup and skincare.
South Korea first introduced us to the now-ubiquitous BB creams in 2011, and the flawless complexions of YouTube stars such as Cho Sung Ah and Pony are enough to instill envy in all of us.
So popular is Korean beauty that plush department store Selfridges even unveiled a mini-department dedicated entirely to its most progressive – and prettily packaged – beauty products.
Then she takes the £4.52 A’PIEU Deo Armpit Powder, which she rubs beneath her armpit several times and rubs in with her fingers
She shows off the before, left, and after, right, effects but maintains that the same regime should be carried out five times to see the full effects
From a knitted mask soaked in beauty-boosting vitality essence derived from pink cactus, to exfoliating face pads made from red wine to help increase cell-turnover, beauty buyers and industry experts predict we’ll all be using these bizarre products to help us turn back the clock this year.
With ground-breaking concepts, bizarre ideas and famously cute designs, Korean products continue to make a big impact on the beauty market.