By Daily Mail City & Finance

Updated: 23:37 GMT, 14 November 2023

The Body Shop  has been bought by Lloyds Pharmacy-owner Aurelius for £207m

The Body Shop  has been bought by Lloyds Pharmacy-owner Aurelius for £207m

The Body Shop has been sold to private equity for a valuation of £660million less than it was purchased for six years ago.

The bath and body retailer has been bought by Lloyds Pharmacy-owner Aurelius for £207million. This is a bargain price compared to the £870million Brazilian firm Natura & Co paid in 2017.

Although The Body Shop is a staple on the High Street with 250 stores in the UK, it has seen sales fall in recent months. 

Buyer Aurelius pledged to ‘re-energise’ the retailer, which has fallen victim to slowing consumer demand.

Aurelius partner Tristan Nagler added: ‘We are delighted to be undertaking this acquisition of an iconic British brand, which pioneered the cruelty-free and natural ingredient movement in the health and beauty market.’

Analysts said The Body Shop struggled as its rivals also adopted ethical practices, meaning it lost its competitive edge.

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Body Shop sold to private equity in £207m deal

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