Bolton fans are OUTRAGED by ‘awful’ new Toughsheet naming rights deal for stadium

Hate the name? That’s Toughsheet! Bolton fans are OUTRAGED by ‘awful’ new naming rights deal for stadium, with building product manufacturer agreeing five-year contract from July with League One side

  • Bolton Wanderers have announced their stadium will be renamed from July
  • The University of Bolton Stadium will be the Toughsheet Community Stadium
  • But supporters have slammed the decision online, labelling the new name ‘awful’

Bewildered Bolton Wanderers supporters have slammed the new name for the club’s stadium on social media after a deal was struck with recyclable building product manufacturer, Toughsheet.

The ground, which opened in 1997 with the now-iconic Reebok Stadium name, has been named after the University of Bolton since 2018 but will change again this summer.

Bolton announced on Sunday they have agreed a five-year naming rights deal with Toughsheet, a building product company local to the town.

But fans were quick to vent their anger on Twitter, as they called the new Toughsheet Community Stadium name ‘awful’ and reminded the club ‘it’s not April 1st.’

Others said that the name ‘could not be real’ and that the ground would ‘forever be the Reebok.’

Bolton’s stadium will be renamed the Toughsheet Community Stadium from July 1

Although it hasn’t been the ground’s official name since 2014, Bolton’s ground will likely continue to be referred to using the American shoe company.

The club enjoyed one of the best spells in their history at the Reebok, with Sam Alladyce taking them to European football and four consecutive top eight finishes in the mid-2000s with a team that boasted the likes of Jay-Jay Okocha and Bolton legend Kevin Nolan.

 Ian Evatt’s side now find themselves pushing for promotion in League One. 

They are currently fourth after picking up consecutive 5-0 wins in recent weeks, but their last match was lost 1-0 to Wycombe.

Bolton look well set to secure a spot in the play-off places but are unlikely to gain automatic promotion given the eight-point lead Sheffield Wednesday and Plymouth share at the top of the league over third-place Ipswich.

While fans will be excited at the prospect of a return to the Championship, it seems they will be less keen to do so at the Toughsheet Stadium.

The Wanderers will next be in action against Accrington in the EFL Trophy on Wednesday. 

But the club's supporters have been quick to share their anger at the name change on Twitter

But the club’s supporters have been quick to share their anger at the name change on Twitter

They currently sit fourth in League One and are pushing for a play-off place