Boohoo fashion heir marries in £1 million Italian wedding

With the summer drawing to an end, one couple have brought wedding season to a very glamorous finale with nuptials estimated to have cost in excess of £1 million.

Adam Kamani, 28, heir to the £2billion online fashion empire Boohoo tied the knot with his girlfriend Charlotte McHale in Lake Como over the weekend in a lavish three-day extravaganza, estimated to have cost £1 million.

The pair began the festivities with a party for guests, including celebrities such as Ryan Thomas, Lucky Mecklenburgh and Brooke Vincent, with live music and dancing with both bride and groom donning traditional Indian dress. 

More traditional festivities followed on day two with the bride opting for full princess style for the marriage ceremony on day three, in a ballgown style dress with lace sleeves, a cathedral veil and glittering tiara. 

The couple exchanged vows at the historic Villa Erba, which stands on a convent, founded in the eleventh century by the Benedictine nuns.

Set amid 24 acres of private parkland, the villa has provided the backdrop to many Hollywood films including Ocean’s Twelve and is said to be a favourite spot of George Clooney who owns a holiday home in Lake Como. 

As guests sat down to dinner, tenors performed O Sole Mio to the accompaniment of a live string quartet and the evening ended with the obligatory fireworks display. 

Adam Kamani, 28, heir to the £2billion online fashion empire Boohoo has married his girlfriend Charlotte McHale in a lavish ceremony in Lake Como 

Ryan Thomas looked to be having a fantastic time with fellow Coronation Street stars Brooke Vincent (right) and Sacha Parkinson 

Ryan Thomas looked to be having a fantastic time with fellow Coronation Street stars Brooke Vincent (right) and Sacha Parkinson 

Lucy Mecklenburgh showing off her trim figure in one of the two saris she wore over the weekend 

Lucy Mecklenburgh showing off her trim figure in one of the two saris she wore over the weekend 

Adam is the son of Mahmud Kamani, 52, who managed to turn a Manchester market stall into a vast fortune. 

In the run up to the wedding, family members shared pictures of their preparations on social media, with the bride treating herself to an expensive-looking bejeweller manicure, after enjoying a huge hen party with dozens of her friends. 

Charlie has been sharing her wedding preparations on her Instagram page, which has over 3,000 followers.

She posted a picture of her new manicure, featuring pale pink polish encrusted with crystals.

Cutting the cake: The couple opted for a simple four tier confection, decorated with fresh flowers 

Cutting the cake: The couple opted for a simple four tier confection, decorated with fresh flowers 

The bride with her new father-in-law Mahmud Kamani (left), who turned a Manchester market stall into a business worth $2 billion 

The bride with her new father-in-law Mahmud Kamani (left), who turned a Manchester market stall into a business worth $2 billion 

Traditions: The couple take to the floor for their first dance as man and wife 

Traditions: The couple take to the floor for their first dance as man and wife 

In the run up to her big day she also kept her followers updated on her hen do, which she celebrated with a whopping 24 hens.

She captioned the picture: ‘If this isn’t blessings, I don’t know what is….. 

‘Known some of you over 20 years and some of you 2, but I love each one of you and can’t express enough gratitude for you being a part of the most perfect weekend! 

‘You shine as bright as all the highlighter in this pic and the ladies who pulled it all together, I love you! Thank you from the bottom of my heart.. you know me so well, it was perfect in ways I never could have imagined…. you run the world.’

Pictured left to right: Adam Kamani, Charlotte McHale, Aisha Kamani, Amy Reddish and Umar Kamani. Adam, 28, the son of Boohoo's billionaire founder, is marrying his girlfriend Charlotte McHale this week

Pictured left to right: Adam Kamani, Charlotte McHale, Aisha Kamani, Amy Reddish and Umar Kamani. Adam, 28, the son of Boohoo’s billionaire founder, is marrying his girlfriend Charlotte McHale this week

Adam works for the family business, which is now worth over £2billion after starting out as a market stall

Adam works for the family business, which is now worth over £2billion after starting out as a market stall

The groom’s father Mahmud set up Boohoo in 2006 with the intention of selling up-to-date clothes for low prices.

Today, Boohoo has a workforce of 1,415, with teams in Manchester, Burnley, London, New York and Los Angeles.

It is endorsed by celebrities like Little Mix and the cast of TOWIE, and is worth an eye-watering £2.6 billion 

The groom’s mother Aisha Kamani, 51, has also been sharing snaps of the wedding party as they prepare for the big day in Italy.

Charlie had 24 hens at her extravagant bachelorette party before she ties the knot this week

Charlie had 24 hens at her extravagant bachelorette party before she ties the knot this week

Charlie had an expensive-looking manicure complete with crystals before her wedding

Charlie had an expensive-looking manicure complete with crystals before her wedding

One picture saw Adam and Charlie pose in front of an expensive-looking floral wall as they cosied up to Aisha, Adam’s brother Umar and his girlfriend Amy.

Adam works for his father’s business while Umar is the CEO & Founder PrettyLittleThing, another hugely successful clothing brand based in Manchester.

Another picture posted by Aisha sees her wrap her arms around her soon to be daughter-in-law Charlie, with Amy posing behind Aisha.

Confirming the couple are just days away from tying the knot, Aisha captioned the picture ‘pre-wedding photo’, and added the hashtags #bridetobe and #kamanieverafter.

Aisha also posted a snap after a pre-wedding dinner at expensive sushi joint – and notorious celebrity haunt – Nobu, in Milan.

The groom's mother Aisha Kamani, 51, (pictured centre) has been taking part in the wedding preparations and sharing pictures with her future daughter-in-law (pictured left) with her son's girlfriend Amy (right)

The groom’s mother Aisha Kamani, 51, (pictured centre) has been taking part in the wedding preparations and sharing pictures with her future daughter-in-law (pictured left) with her son’s girlfriend Amy (right)

The happy couple are getting married in Milan, Italy in a ceremony that is believed to be costing up to £1 million

The happy couple are getting married in Milan, Italy in a ceremony that is believed to be costing up to £1 million

The family has a rags to riches back story, with Indian immigrant Mahmud managing to grow his market stall into a multi-billion pound business.

Mahmud’s father Abdullah went to school with Mahatma Gandhi in Gujurat, India. Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.

Mahmud was born there in 1964, but four years later the Kamanis were forced to flee to Britain by increasing unrest and draconian employment laws that favoured native Kenyans.

Charlie has been keeping fans updated on her wedding plans via her social media pages

Charlie has been keeping fans updated on her wedding plans via her social media pages

They settled in Manchester, where the entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in property and founding the wholesale textile business Pinstripe, where Mahmud worked, using family connections in India to source garments.

By the early 2000s, the firm was selling nearly £50 million of clothing a year to High Street names such as New Look, Primark and Philip Green’s Topshop. 

The family were pictured enjoying an extravagant pre-wedding meal at Nobu in Milan

The family were pictured enjoying an extravagant pre-wedding meal at Nobu in Milan

Spotting the potential in the growth of the internet, Mahmud set up his online retailer in 2006 that would deliver their own-branded fashion at rock bottom prices, starting out with just three staff and operating out of a Manchester warehouse. 

Today it has a workforce of over 1,000, and celebrity advocates including everyone from Little Mix to Tallia Storm. 

Little Mix have endorsed Boohoo, with Jade (second from right) wearing a gold jacket from their range

Little Mix have endorsed Boohoo, with Jade (second from right) wearing a gold jacket from their range

Plus size model and best friend to Kylie Jenner Jordyn Woods has a range with Boohoo

Plus size model and best friend to Kylie Jenner Jordyn Woods has a range with Boohoo

 

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