Online fashion retailer Boohoo sold the same products for different prices across a number of its fashion brands, a probe revealed.
Price disparities include selling a coat for £89 at Oasis with the same product listed as £65 at Dorothy Perkins.
Another product was being sold for £34 more via the Coast clothing website than it was listed as on the Dorothy Perkins website.
In pictures that will raise questions for the retailer, it appears the Dorothy Perkins branding was also cut off from the label of the product sold to Coast customers.
The retailer is investigating the differences across the Boohoo-owned brands and say that the error was ‘not intentional’.
A BBC investigation found that Boohoo were selling the same coat on Dorothy Perkins’ website and via the Coast brand – both owned by the fast fashion giant – for different prices
It also appears the Dorothy Perkins branding was cut off from the label of the product sold to Coast customers, according to the BBC
Fashion giant Boohoo owns several different brands after buying up businesses when their owners fell into administration.
In February they announced a £25.2million deal to buy Dorothy Perkins, Wallis and Burton after Sir Philip Green’s Arcadia empire collapsed amid the pandemic.
The online retailer said they would be buying the brands and stock but would shut all 214 physical stores, concessions or franchises with 2,450 job losses.
Fast fashion giant Boohoo, which is owned by billionaire Mahmud Kamani, also owns PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast and the Warehouse and Oasis brands.
The price differences across some of their brands were discovered following a BBC investigation.
According to their findings, a ‘luxe’ padded coat was originally sold for £89 at Oasis but was retailing for £65 at Dorothy Perkins.
The same coat in a khaki colour, instead of mushroom, was in the sale for £30 in Warehouse and £66.75 in Coast.
The price of both products has now been changed to £18.
Changes have also been made to the price of the coat selling on both Dorothy Perkins and Coast’s website, with customers now offered the product for £17.
Boohoo told the BBC the ‘miscommunication was not intentional’ adding: ‘All Boohoo group brands work independently, and so this miscommunication was not intentional as teams are not privy to what’s being bought and sold across the other group brands.’
The BBC investigation found a ‘luxe’ padded coat was originally sold for £89 at Oasis but was retailing for £65 at Dorothy Perkins
The same coat in a khaki colour, instead of mushroom, was in the sale for £30 in Warehouse and £66.75 in Coast
‘Our internal investigation continues and we will be re-pricing all the crossover stock to be aligned.’
Fast fashion giant Boohoo, which is owned by billionaire Mahmud Kamani, (pictured) also owns PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast and the Warehouse and Oasis brands
The retailer is no stranger to controversy.
Investigations over the past five years revealed concerns over low pay and poor working conditions at their Leicester clothes factories.
The working conditions at the factories were further highligted when there was an outbreak of Covid amongst the workers at the start of the pandemic.
A damning report released last year also indicated directors were aware of questions over its supply chain much earlier after reporters and politicians raised the issue.
Boohoo was founded by Indian-born businessman Mahmud Kamani, 55, who before launching the company started his business selling handbags at a traders’ stall in Manchester.
He spotted the potential of internet sales and set up his online retailer in 2006 with the aim of delivering their own-branded fashion at rock bottom prices.
It since became synonymous with the wildly popular, yet equally controversial, fast-fashion phenomenon.
Its sales topped £850 million in 2019, propelling Mr Kamani to 131st place on The Sunday Times Rich List, with a family fortune of £1.16 billion.
Boohoo was contacted by Mail Online for comment.