Booths boom: Record Christmas for Waitrose of the North

Booths enjoyed a record festive period as shoppers splashed out.

The family-owned supermarket – dubbed the Waitrose of the North with stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester – said sales in Christmas week were up 8.3pc on the previous year.

Booths said consumer had ‘enjoyed a very traditional British Christmas’

In the three weeks to January 6, sales at the grocer were 8.7pc higher.

The company, which dates back to 1847 and is known for selling local produce, said its customers ‘enjoyed a very traditional British Christmas’.

Turkey sales soared 10.6pc, mince pies were 16pc higher and smoked salmon rocketed 34pc.

English sparkling wine was also in demand.

Booths managing director Nigel Murray said: ‘Everyone at Booths, alongside our supplier partners, has contributed to delivering a great Christmas for our customers and this is reflected in a set of strong trading results.

‘We strive to deliver the very best food and drink for our customers, and we can be extremely proud of what we achieved this year.

‘The quality of our offer was the best yet.’

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