Brandy Melville: Fashion lovers going crazy after discovering clothing brand is coming to Australia

Fashion lovers and shoppers are going wild after discovering that the popular teen fashion empire Brandy Melville is coming to Melbourne.

TikTok user Bella Plunkett first noticed a Brandy Melville Coming Soon shopfront store sign in South Yarra on Tuesday, and quickly shared her findings with her TikTok followers.

‘For all my Melbourne Size 6 girlies,’ she posted, alongside a video of the Coming Soon store.

Fashion lovers and shoppers are going wild after discovering that the popular teen fashion empire Brandy Melville is coming to Melbourne (pictured)

Brandy Melville is a popular clothing brand that was first launched in Italy in 1994, but became popular in the US in the early 2000s (clothing from Brandy Melville pictured)

It wasn’t long before thousands of shoppers commented beneath her post, writing things like ‘is this for real’ and ‘screaming – can’t wait’.

‘I am going to be broke now,’ wrote one.

‘I know this is bad, but I’m actually very excited,’ added another. 

The clothing store is most famous for its controversial sizing model known as ‘one size fits most’ which only goes up to a size 6 (clothing pictured)

Popular with Kylie Jenner, Brandy Melville is a clothing brand that was first launched in Italy in 1994, but became big in the US in the early 2000s.

The vast majority of the clothing items the brand sells are designed to fit a tiny AU size 4-6, which has meant it has become popular with image-conscious young teenage girls.

The clothing store is most famous for its controversial sizing model known as ‘one size fits most’ which only goes up to a size 6. 

The brand is incredibly popular on Instagram, where it shows both the clothes (pictured) and so-called ‘Brandy girls’ that fit the stereotypical California girl aesthetic

The brand is most popular on Instagram, where it has amassed nearly four million followers, and features models known as ‘Brandy girls’ that fit the stereotypical California girl aesthetic of blonde, thin and white. 

Brandy Melville already has one hugely successful Australian outpost in Sydney’s Westfield Bondi Junction, but the Melbourne store would mark a first foray into Victoria. 

The clothing store has nearly 100 store locations worldwide and surpassed an annual global revenue of $250 million as of 2019.