Pictured: The British advertising creative, 29, who broke Instagram when 52million people liked his photo of an EGG – smashing Kylie Jenner’s world record
- Chris Godfrey, 29, works for creative agency The & Partnership in central London
- He claims to be behind Instagram post that amassed more than 52 million likes
- Wanted to see if ‘something as universal and simple as an egg’ could beat record
A British advertising worker claims to be the man behind the Instagram Egg, the photo which ‘broke the internet’.
Chris Godfrey said he posted the image of an egg on the social media site which went on to garner more than 52 million likes and attract some 7.7 million followers on its account, @world_record_egg.
The 29-year-old, who works as an advertising creative at the London-based agency The & Partnership, said he wanted to see if ‘something as universal and simple as an egg’ could surpass the record breaking image of Kylie Jenner’s daughter Stormi.
Chris Godfrey (centre) says he is the man behind the Instagram Egg, the photo which ‘broke the internet’
![The viral post featured a stock image of an egg, and quickly garnered millions of likes from around the world](https://i.dailymail.co.uk/1s/2019/02/04/13/9370750-6665475-image-a-13_1549285804483.jpg)
The viral post featured a stock image of an egg, and quickly garnered millions of likes from around the world
Originally shared on January 4 on an anonymous UK-based Instagram account @world_record_egg, the simple photo of an ordinary, brown egg quickly gained the attention of social media users around the world.
The viral post featured a stock image of an egg, originally photographed by Sergey Platonov.
The photo was captioned: ‘Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.’
It managed to gather millions of likes in days, and has since made an appearance on the cover of a digital issue of Paper Magazine – the same publication that helped Kim Kardashian ‘break the internet’ with a semi-nude photo shoot in 2014.
Mr Godfrey studied graphic design at Kingston University before going on to work for a number of advertising firms.
He has worked at The & Partnership for three years.
Mr Godfrey told the New York Times how he chose his subject.
He said: ‘An egg has no gender, race or religion. An egg is an egg, it’s universal.’
![The egg has since made an appearance on the cover of a digital issue of Paper Magazine](https://i.dailymail.co.uk/1s/2019/02/04/13/9370756-6665475-image-a-14_1549285842183.jpg)
The egg has since made an appearance on the cover of a digital issue of Paper Magazine
![The egg on Paper Magazine - the same publication that helped Kim Kardashian 'break the internet' with a semi-nude photo shoot in 2014](https://i.dailymail.co.uk/1s/2019/02/04/13/9370754-6665475-image-a-15_1549285859703.jpg)
The egg on Paper Magazine – the same publication that helped Kim Kardashian ‘break the internet’ with a semi-nude photo shoot in 2014
He has now enlisted the help of two friends Alissa Khan-Whelan, 26 and CJ Brown, 29, to help run the egg account.
The friends, who live in south east London, revealed their identifies after the egg featured in a commercial aired during the Super Bowl last night.
Shown on the streaming service Hulu, the short animation showed the egg cracking under the pressure of being famous in an advert for Mental Health America.
Companie can pay up to $10 million to display advertisements at the Super Bowl.
The advert reads: ‘Hi, I’m the world_record_egg. (You may have heard of me.) Recently I’ve started to crack. If you’re struggling too, talk to someone.’
In the past two weeks, several pictures of the egg with various cracks on it were posted to Instagram as a campaign teaser.
Mr Godfrey added: ‘It’s not really about me. It’s just about the egg and sort of where we can take it and what we can do with it.
‘It’s what you do with that attention that counts.’