By Francesca Washtell

Updated: 21:50 GMT, 11 November 2023

The bosses of pollster group YouGov scooped a £9 million payday last year.

Then-chief executive Stephan Shakespeare made £4.7 million in the year to July, up from £540,000 previously.

Shakespeare, who co-founded YouGov with former Chancellor Nadhim Zahawi in 2000, stepped back from running the company on a day-to-day basis in August and is now chairman.

He has been replaced by Steve Hatch, who joined from Facebook-owner Meta.

The majority of Shakespeare’s bumper package came from a long-term bonus worth £4.2 million.

Boost: YouGov's business includes running surveys and providing data to companies and its market value is £1.1 billion

Boost: YouGov’s business includes running surveys and providing data to companies and its market value is £1.1 billion

Finance chief Alex McIntosh saw his pay shoot up from £420,000 to £1.9 million, while operations boss Sundip Chahal’s rose from around £537,000 to £2.5 million.

YouGov’s business includes running surveys and providing data to companies. Its market value is £1.1 billion.

In the year to July, revenues rose 17 per cent to £258 million and profits 77 per cent to £45 million.

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Bumper pay ticks boxes for YouGov bosses



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