Big change coming to Bunnings: Hardware giant announces new online marketplace selling products not available in-store
- Bunnings launched marketplace filled with products not sold on their shelves
- Brands such as Kitchen Warehouse, Braun, Sheridan are all included
- Other marketplaces such as Amazon, Etsy and eBay have become popular
Hardware giant Bunnings has launched a new digital marketplace filled with products not sold on shelves.
The online store called MarketLink will be available through the Bunnings website, in competition with Amazon’s new garden store launched earlier this year.
MarketLink will sell items such as indoor furniture, kitchen products and home entertainment products.
Hardware giant Bunnings has launched a marketplace filled with products you can’t get on their shelves (stock)
MarketLink will be available through the Bunnings website in order to compete with other marketplaces such as Amazon
Managing director Michael Schneider said Bunnings aimed to give customers more choice.
‘MarketLink will feature a wide variety of new categories and products, including well-known brands, that are not currently available in Bunnings stores,’ he said.
‘Already we’re seeing some early favourites with our customers, including manchester and bedding.’
He said Bunnings was selective about what ‘Trusted Sellers’ they paired with in order to make it the best possible experience for shoppers.
Trusted Sellers include brands such as Kitchen Warehouse, Braun, Sheridan and RJ Living.
Mr Schneider said an icon will appear next to the item on the website to let shoppers know it will be sent to them by the third-party seller.
Trusted Sellers include brands such as Kitchen Warehouse, Braun, Sheridan and RJ Living
Kitchen Warehouse CEO Peter Macaulay said being a Trusted Seller increased their customer reach as Bunnings is the third most visited retail website in the country.
‘Here at Kitchen Warehouse, we are so excited to be part of the MarketLink initiative and to partner with Bunnings in bringing our massive range of kitchenware and cooking products to a much larger audience,’ he said.
‘Our values of biggest range, best prices and great experience make a great fit and we look forward to the shared success of this new initiative.’
More than 8,000 products are already available on the website.
Other marketplaces such as Amazon, Etsy and eBay have become popular in Australia over recent years.
However Mr Schneider told Daily Mail Australia in October Bunnings will be focusing on what its customers need rather than competing with other marketplaces.