Coach debuted their ‘Find Your Courage’ campaign on Thursday featuring Camila Mendes, among other stars.
The Riverdale fame actress was photographed wearing a see-through yellow dress that exposed her bra and undies.
It was paired with a black floral Coach purse and boots.
The ad, which takes place in a virtual world, presents the Coach Spring collection through a narrative about having the courage to define reality according to your own standards.
The campaign draws inspiration from the way today’s youth are redefining ‘real’ through a variety of self perception.
It highlights the bravery required to embrace and manage the multifaceted layers of identity.
Coach debuted their ‘Find Your Courage’ campaign on Thursday featuring Camila Mendes, among other stars
The Riverdale fame actress was photographed wearing a see-through yellow dress that exposed her bra and undies
It was paired with a black floral Coach purse and black boots
According to a press release, the ad ‘is inspired by A.I. and created using CGI.
Coach’s goal was to underscore the campaign’s message of embracing new frontiers for creative expression.
The campaign visits each ambassador in their own digital space as it tracks Imma – an A.I. character – on her quest to rediscover her confidence.
Imma discovers each person’s ‘superpower’ with every visit to help her find what makes her uniquely genuine.
Also part of the commercial were Lil Nas X, Young-ji Lee, Kōki, and Wu Jinyan.
At the end of the ad, Imma meets with Kōki, who gives her the confidence to explore new options in a bright environment that connects all of the previous film chapters and offers more doors to new routes.
With Camila Mendes, she learns to keep changing and embrace every version of herself.
A.I. generated character Imma visited each ambassador in their own digital space on her quest to rediscover her confidence
The ad, which takes place in a virtual world, presents the Coach Spring collection through a narrative about having the courage to define reality according to your own standards
The campaign draws inspiration from the way today’s youth are redefining ‘real’ through a variety of self perception
It highlights the bravery required to embrace and manage the multifaceted layers of identity
In a snippet from the commercial- Lil Nas X posed with a Coach purse in the fictional world
He was part of a pink and green chess game
Mendes is set to star alongside famous beau Rudy Mancuso in the film Música.
According to IMDB, ‘(It) follows an aspiring creator with synesthesia, who must come to terms with an uncertain future, while navigating the pressures of love, family, and his Brazilian culture in Newark, New Jersey.’
The coming-of-age love story will be released in Apr. as Amazon Prime original.
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