Campbell gets the munchies, buys Snyder’s-Lance for $4.87B

NEW YORK (AP) – Campbell Soup will spend $4.87 billion in cash for Snyder’s-Lance, gorging on a snack market that has grown increasingly competitive.

The soup maker said Monday that the acquisition will allow it to expand its distribution channels in the crowded field.

Campbell Soup Co., based in Camden, New Jersey, is paying $50 per share, a 6.8 percent premium to Snyder’s-Lance’s closing price Friday. That’s about a 27 percent premium to the stock’s close last Wednesday, just before rumors of a deal began to circulate.

FILE – In this June 19, 2010 photo, people walk along inside the new building at the Campbell Soup Co. headquarters, in Camden, N.J. Campbell Soup will spend $4.87 billion in cash for Snyder’s-Lance, digging into an snack market that has grown increasingly competitive. Charlotte, North Carolina-based Snyder’s-Lance makes pretzels, chips and other snacks via popular brands including Snyder’s of Hanover, Kettle Brand and Pop Secret. (AP Photo/Mel Evans, File)

Snyder’s-Lance, based in Charlotte, North Carolina, makes pretzels, chips. It’s most well-known brands include Snyder’s of Hanover, Kettle Brand and Pop Secret. It will join the Campbell’s division that makes Pepperidge Farm and Goldfish crackers.

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