Channel Nine pushes Love Island Australia to a later timeslot after poor ratings

Channel Nine has bumped Love Island Australia after it underperformed in the television ratings.

According to a report by industry website TV Blackbox on Thursday, the reality dating show has been pushed to a later timeslot.

It will now air at 9.30pm on the network, with repeat episodes of Travel Guides moving into the 8.40pm timeslot on Tuesdays.

Meanwhile, Emergency will now air at 8.40pm on Wednesdays instead.

Wednesday’s episode of Love Island Australia drew in 203,000 metro viewers, while Monday’s and Tuesday’s episodes saw 204,000 and 191,000 viewers, respectively.   

While the show has failed to perform on TV, it still rates strongly on Channel Nine’s streaming service, 9Now. 

Out of prime time: According to a report by industry website TV Blackbox on Thursday, the reality dating show has been pushed to a later timeslot

According to recent data, Love Island Australia saw an audience increase of 80 per cent over a seven-day period on 9Now.

Despite its dismal performance in the TV ratings, Love Island Australia is the most popular program on 9Now.

This is likely to be because of its younger target audience, who traditionally don’t watch free-to-air TV.

Underperforming: Wednesday’s episode of Love Island Australia drew in 203,000 metro viewers, while Monday’s and Tuesday’s episodes saw 204,000 and 191,000 viewers, respectively

After taking a year off, Love Island Australia returned to TV screens in 2021 for a third season.

The show sees a variety of sexy young singles converge in a luxury villa with the goal of forming romantic connections with each other. 

Daily Mail Australia has reached out to Channel Nine for comment.  

Popular: While the show has failed to perform on TV, it still rates strongly on Channel Nine’s streaming service, 9Now