Charity ‘chuggers’ pay fundraisers up to $90 for every donor aged over 45 years old

Charities have been paying fundraisers more for signing up older donors. 

The Wilderness Society charity pays its fundraisers up to $90 for signing up people aged over 45 years old.

This is triple the amount of money given to fundraisers who registered donors aged 18-20 years old.

Lyndon Schneiders, the Wilderness Society national director, said older donors were ‘generally more financially secure’ and were concerned about the future of their children. 

‘The Wilderness Defenders raise funds but just as importantly also have tens of thousands of meaningful conversations every year with Australians of all ages and from all walks of life about the environmental crisis in this country,’ he said.  

Peter Hills-Jones, the Public Fundraising Regulatory Association chief executive,told the Daily Telegraph, not all charities shared the same goal, but it was widely accepted for charities to target older donors.  

Wilderness Society pays its fundraisers up to $90 for signing up people over 45 years old

Wilderness Society is a non-profit organisation that advocates land conservation and the protection of landscapes, forests, and wildlife in Australia. 

The society’s annual financial report revealed the land conservation organisation raised a total of $11.7 million in 2017, a $400,000 increase from 2016. 85 per cent of the revenue was made by donations.

‘Face-to-face fundraising is the most effective method of sourcing support for our purpose,’ said Lyndon. 

Fundraisers, tagged as ‘street chuggers,’ are known to use attention-grabbing and flirtatious tactics to attract passersby to sign up as a donor for the promoted charity. 

 ‘Our street fundraisers play a central role in alerting Australians to the environmental crisis in this country and the need to protect the environment.’ 

‘Chuggers’ are known to use attention-grabbing and flirtatious tactics to attract passersby