Each year, Britain’s biggest retailers go up against one another to release a Christmas advert that will tug on the nation’s heartstrings.
And it seemed John Lewis’ attempt was all too much for Charlotte Hawkins as she broke down in tears after watching their new festive commercial during Friday’s installment of Good Morning Britain.
The 42-year-old broadcaster couldn’t control her sobbing as she watched the story of mischievous and flatulent monster called Moz who lives under his seven-year-old soulmate’s bed.
Need a tissue? Charlotte Hawkins broke down in tears after watching their new festive commercial during Friday’s installment of Good Morning Britain
Gently weeping, she said: ‘They always get me – Christmas adverts. Sorry, just move on, it’s fine. We had a big night last night.’
However, she received no sympathy from co-anchor Ben Shephard who insisted her emotional display was punishment for her drinking during Thursday night’s ITV Gala.
‘Are you leaking Prosecco out of your eyes now?’ he quipped, as Richard chimed: ‘This is just remorse for last night.’
Emotional: The 42-year-old broadcaster couldn’t control her sobbing as she watched the story of an unlikely friendship between a mischievous and flatulent monster called Moz
Cheeky! However, she received no sympathy from co-anchor Ben Shephard who insisted her emotional display was punishment for her drinking during Thursday night’s ITV Gala
Oh, dear! Charlotte also joked that her tears were the result of a ‘big night last night’
John Lewis’ Christmas advert focuses on giant furry monster Moz, who has a bulbous nose, wonky teeth and a love of snoring,
But, proving appearances can be deceiving, he jumps out every night to play with companion Joe in a festive tale likely to make viewers laugh and cry.
The little boy, aged 7, who is played by young twin brothers from London named Ethan and Tobias, is initially frightened after seeing a pair of enormous eyes peering from the dark under his bed.
High spirits: Charlotte left her co-hosts Ben Shephard, Kate Garraway and Richard Arnold in hysterics
Cheeky! Ben Shephard joked that the TV presenter had ‘prosecco leaking from her eyes’
Stunning: Despite her tears, Charlotte looked typically radiant as she hosted today’s Good Morning Britain
Pristine! Her blonde locks were preened to perfection, cascading around her face in gorgeous curls
Leading man: John Lewis’ Christmas advert focuses on giant furry monster Moz, who has a bulbous nose, wonky teeth and a love of snoring
But the two unlikely friends are shown sharing games, playing piggyback and Scalextric in his bedroom – all without mum, dad, or older sister finding out – before they have a tear-jerking farewell.
John Lewis’ advert, that went live from 8am today and is on TV tonight, is directed by Oscar winner Michel Gondry and set to an Elbow cover of The Beatles’ Abbey Road classic Golden Slumbers.
Its £7million marketing blitz also includes a £20 Moz cuddly monster, clothes, mugs, children’s book and even a tie-up with Sky and Google they hope will be as successful as their Monty the Penguin’ campaign from 2014, which made £2.5million in soft toy sales alone.
Unlikely friendship: But, proving appearances can be deceiving, he jumps out every night to play with companion Joe in a festive tale likely to make viewers laugh and cry
Best of friends: The two unlikely friends are shown sharing games, playing piggyback and Scalextric in his bedroom – all without mum, dad, or older sister finding out
It begins with Joe being initially terrified after hearing snoring under his bed. He then cautiously peers under and sees a pair of enormous eyes peering out at him from the dark.
However, the sleeping creature is no threat, but actually turns out to be a fantastic, fun playmate and friend.
Joe becomes so wrapped up in the fun and games that he loses sleep, which means he dozes off when playing football and getting his hair cut at the barbers.
After nights of riotous fun together Moz realises that it is time for him to go and let little Joe grow up.
A star is born! The little boy, aged 7, who is played by young twin brothers from London named Ethan and Tobias