CheekyGlo now makes $144,000 in a week thanks to viral TikTok

A millennial entrepreneur has revealed how a casual conversation with a friend led to her own self-care business which is now turning over a massive $144,000 a week.

Xixi Liu, 28, started CheekyGlo with her business partner Allen Fu, 27, in October 2020 in the middle of the COVID pandemic. 

They worked from Allen’s garage, initially with nothing but a laptop, a label printer and $1,500.

In the first four weeks of sales they made $20,000.

Four months later they had racked in $100,000 of sales.

Now, they have over 20,000 gloves to 16,000 customers in 49 countries,  with it now selling one product every three minutes.

The  millennial entrepreneur has revealed how a casual conversation with a friend led to her own self-care business which is now turning over a massive $144,000 a week. Xixi is pictured packing sales

The company sells a range of exfoliating products, with their most popular being a $32 body mitt,  which is inspired by the one’s Xixi used growing up in Harbin, Northern China.

‘It’s our tradition there to go to bathhouses and get full body scrubs with these types of gloves,’ Xixi told Daily Mail Australia. 

‘I told Allen about the glove in a random conversation.

‘He tried it too and was amazed!’ 

Since she was young, Xixi has used the mitts to manage her skin condition keratosis pilaris.

Since then, the business has gone from strength to strength – and particularly during the global Covid-19 pandemic, when many have prioritised self care at home

When she moved to Sydney from China, she wasn’t able to find any product as effective as the mitts back home.    

Partnering with Allen, she then set to work to create her own version, which is now beloved by Aussies.

The glove works by catching on the dead skin and dirt, which means that there is no need for harsh chemicals or beads that are common in exfoliating products.

Allen and Xixi also say the gloves can provide a solution to common skin concerns, as well as to remove fake tan. 

Suitable for all skin types, the exfoliating gloves made from 100 per cent viscose fabric cost $32 each, while the silk face mitt is selling for $55.95.

The ‘wonder’ product promises to remove dead skin, dirt and fake tan in just minutes, leaving body smooth after one use.  

Xixi – who suffers from dry skin, keratosis pilaris and ingrown hairs – said she noticed an improvement with her skin after using the glove on herself.

‘The glove is a great natural alternative that doesn’t require any extra products to work – all you need to do is scrub your skin after soaking it in the shower,’ she said.

‘The unique fabric texture catches on to dead skin and dirt, rather than relying on harsh chemicals and beads.

‘The gloves create a visible skin peeling that gives customers instant satisfaction knowing that the product works naturally to remove all the impurities on their skin.’

The brand has seen a spike in sales since a Tiktok video of Xixi using the product went viral, racking up 4.3million views.

Suitable for all skin types, the exfoliating gloves made from 100 per cent viscose fabric cost $31.95 each, while the silk face mitt is selling for $55.95 (Xixi pictured far left)

The ‘wonder’ product promises to remove dead skin, dirt and fake tan in just minutes, leaving body smooth after one use

One customer saw results after she was able to remove all of her fake tan following one scrub

‘Tiktok has been a key element to the success of our brand,’ Xixi added.

‘We are able to communicate the benefits, showcase real case studies and real results whilst amplifying glowing client testimonials. 

‘The most recent video has exceeded our wildest expectations. Our jaws hit the floor when we saw $144,000 in just a week.’

‘Of course it helps to have a product that really works and the results really do speak for themselves,’ she went on. 

‘Allen and I pride ourselves on our dedication to the product development and rigorous testing to ensure the great results we have come to be renowned for. 

‘Thanks to the virality and power of social media we’ve been able to help so many of our customers who hadn’t been able to source a solution for the appearance of keratosis pilaris previously.’

‘CheekyGlo’s success can be attributed to teamwork, execution and great messaging,’ Allen added to Daily Mail Australia.

‘We were able to quickly create the framework for our business and bring it to market with speed in order to test our idea and product. 

‘Launching with a MVP (minimum viable product) was extremely helpful for us to test our website and product. Combined with our brand messaging and our vision to make selfcare normal, we really did try to account for all variables at launch.        

‘We’re extremely grateful for the support of friends and family who shared and supported our brand since inception. From there social media allowed us to reach the world’.

Before and after: A customer with smooth skin after she used the glove on her dry complexion

The company sells a range of exfoliating products, with their most popular being a $32 body mitt, which is inspired by the one’s Xixi used growing up in Harbin, Northern China. Xixi and Allen are pictured packing up their orders

Allen and Xixi (pictured) also say the gloves can provide a solution to common skin concerns, as well as to remove fake tan