By TUM BALOGUN

Chelsea have announced a new front-of-shirt sponsor for their final few matches until the end of the season. 

The Blues’ ‘long-term’ partnership with the Dubai-headquartered real estate company will see DAMAC Properties feature on the club’s men’s and women’s teams kits until the end of the season. 

Chelsea reportedly remain in competitive process for a long-term front-of-shirt sponsor. Additionally, DAMAC Properties has launched a partnership with the club that will produce a ‘first-of-its-kind football-themed branded residences’ in Dubai. 

The development is reportedly worth up £1billion.  

Chelsea president and COO Jason Gannon said: ‘DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. 

‘With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.’

Chelsea have announced a new front-of-shirt sponsor for their final few matches until the end of the season

Chelsea have announced a new front-of-shirt sponsor for their final few matches until the end of the season

‘Amira Sajwani, managing director of sales & development of DAMAC Properties, said: ‘This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.’ 

The west London club has been without a consistent front-of-shirt sponsor since their three-year £120million deal with telecommunications company Three came to an end in 2023. 

Three’s relationship with Chelsea strained in 2022 after the company attempted to disassociate themselves with the club, following the sanctions imposed on former owner Roman Abramovich in the wake of Russia’s invasion of Ukraine.

The Blues were asked to remove Three’s branding from their advertising boards and strip the logo from their jersey, which ultimately proved impossible.

Several Chelsea fans reacted angrily and accused the sponsor of abandoning the club in unprecedented times, prompting one disgruntled supporter to smash a Three router on video and others to post bad reviews of the company on Trustpilot.

The Blues began the following season without a sponsor before agreeing a short-term deal with Infinite Athlete. 

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Chelsea reveal little-known company as their new shirt sponsor for just a MONTH – after 50 games without one… and the deal includes building ‘football-themed’ high-end flats in Dubai

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Read more at DailyMail.co.uk