Chick-fil-A will soon offer a new line of meal kits with pre-portioned ingredients designed to make cooking at home more convenient.
The fast-food chain’s Mealtime Kits will be available for a limited time beginning August 27 and running through November 17 at 150 locations in the Atlanta metro area.
True to the company’s name, the recipes are all centered around chicken, but they aren’t the same ones found on the traditional Chick-fil-A menu.
During the test period the service will rotate through five dishes: Chicken Parmesan, Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken and Chicken Flatbread.
Each kit is designed to be ready in 30 minutes, serving two people for the price of $15.89.
Chick-fil-A is testing out a new meal-kit service in its hometown of Atlanta beginning in August
The fast-food chain’s new service will offer kits with pre-portioned ingredients for $15.89
Five different dishes will be available during the three-month trial period: Chicken Parmesan (above), Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken and Chicken Flatbread
Unlike other meal-kit services such as Blue Apron, Home Chef and HelloFresh, no call-ahead ordering or monthly subscription is required.
Instead the kits will be sold at the restaurant counter and drive-thru or in the Chick-fil-A One app.
‘We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store,’ innovation program lead Michael Patrick said in a press release.
‘They simply pick up a Mealtime Kit at one of our restaurants at their convenience – for example, when they’re already at a Chick-fil-A restaurant grabbing breakfast or lunch, or in the drive-thru on their way home.’
Even though the dishes are not familiar menu items, the recipes are all made using the same antibiotic-free chicken that Chick-fil-A uses in its kitchens.
The raw chicken comes trimmed and marinated rather than being breaded and fried.
The only necessary ingredient not provided in the kits is cooking oil.
True to the company’s name, the recipes are all centered around chicken, but they aren’t the same ones found on the traditional Chick-fil-A menu (pictured above)
Each two-serving meal is designed to be prepared in 30 minutes (Pan Roasted Chicken above)
The brand is stepping out of its comfort zone by featuring international flavors in the kits
The Chicken Flatbread that will be offered in the service this fall is pictured above
The recipes were developed by Stuart Tracy, who joined the Chick-fil-A culinary development team last fall after working as executive chef at high-end Atlanta eatery Parish.
Each kit is packed in 100 percent recyclable and compostable boxes marked with a ‘use-by’ date and labeled with nutritional information.
They can be refrigerated for up to seven days.
One key reason behind selling the kits at brick and mortar locations is that they don’t require freezer packs or insulated packaging.
‘From a sustainability standpoint, feel really good here,’ Patrick said.
In the initial testing period this fall the kits will only be offered in the Atlanta area – where the company is based – but customers in other cities can submit their zip code on the website to let Chick-fil-A know where they’d like the meal kits to be tested next.
Based on customer feedback the company will determine whether it will bring the concept to its more than 2,300 locations nationwide.
‘This is one of the most innovative product launches in our company’s history,’ Patrick said.