A fitness app launched by Hollywood star Chris Hemsworth has sacked all of its Australian staff just a year after the company was sold for $100million.
Wellness app Centr was bought out by a private equity firm owned by the brother of Amazon billionaire Jeff Bezos in March last year – but still features Hemsworth in most of its workouts and promos.
The app charges $119 a year or $20 a month for content which includes workouts, diets and recipes.
Daily Mail Australia understands that on Monday, all 23 of Centr’s Australian staff were summoned to a meeting and told it was their last day.
The sackings come as Hemsworth, who founded the company in 2019, has been partying in Spain and Ibiza with his wife Elsa Pataky and their children.
It also follows the departure of Centr CEO Zsofi Paterson, who announced her appointment to children’s photo-sharing company Tinybeans just a month ago.
One of Centr’s senior creative staff posted on Linkedin that she was called to a meeting on Monday and brutally informed she was being laid off five months into her pregnancy.
Centr, the fitness app launched by Chris Hemsworth and Elsa Pataky, has sacked all of it’s Australian staff just a year after it sold for $100million. The Hollywood glamour couple are pictured above on holiday in Spain this week
One of Centr’s senior creative staff posted on Linkedin this week (pictured) that she was called to a meeting on Monday and brutally informed that ‘all 23 of us’ were being laid off
Centr was bought out by a private equity firm owned by the brother of Amazon billionaire Jeff Bezos in March last year – but Hemsworth still features prominently in the app and on its website (pictured) and in most of its workouts and promos
‘On Monday I woke up excited and optimistic about the future… five minutes later I joined a last-minute work meeting called “company update”,’ the woman wrote.
‘You’re all (23 of us) redundant, today is your last day.’
The visual creative, who has since deleted her post, has posted on LinkedIn in the past about having her ‘best year ever’ with Centr in 2021.
Hemsworth and Pataky launched Centr in January 2019, as a provider of ‘digital content, tools and physical goods for people to live a happier, healthier life’.
In three years, it became a globally recognised health and wellness company.
Hemsworth (pictured) and Pataky launched Centr in January 2019, as a provider of ‘digital content, tools and physical goods for people to live a happier, healthier life’
The sackings come as Hemsworth and Pataky, who founded the company in 2019, have been enjoying a luxury family holiday in Spain and Ibiza (pictured).
It also follows the departure of Centr CEO Zsofi Paterson (pictured), who announced her appointment to children’s photo-sharing company Tinybeans just a month ago
When it was acquired by High Post Capital, owned by David Moross and Mark Bezos, the company moved its headquarters to Los Angeles but kept a team in Melbourne.
In April 2022, Hemsworth told his 54 million social media followers that he was ‘thrilled’ Centr had been acquired by Mark Bezos.
The Thor star’s massive deal with the younger brother of Amazon billionaire Jeff Bezos was touted to make Mark ‘even richer’.
Mark Bezos is the co-leader of New York-based investment group HighPost Capital.
At the time of the sale, a Centr representative said Hemsworth would keep an active role in the company and that he was still a major shareholder.
The company’s website retains Chris Hemsworth’s image as founder and carries his endorsement.
‘As one of Hollywood’s leading men, Chris is known for diverse roles that require serious physical transformations,’ the website reads.
‘He attributes much of his success to his team of world-class experts in fitness, nutrition and wellness. With Centr, his team is now your team.’
The family earlier travelled to Ibiza after celebrating Hemsworth’s father Craig’s 68th birthday in Greece
Hemsworth, 39, and Pataky, 46, have posted a series of pictures and video to Instagram over the last week showing their family partying aboard a boat off Spain.
‘A little fun in the sun in Spain,’ Hemsworth wrote in the caption alongside photos of the pair dressed in swimwear on Tuesday.
The family earlier travelled to Ibiza after celebrating Hemsworth’s father Craig’s 68th birthday in Greece.
The Thor star also partied alongside his parents and friend Matt Damon last week on the Greek island of Mykonos.
Daily Mail Australia has contacted Centr for comment.
***
Read more at DailyMail.co.uk