Pioneer: Sir Patrick Sergeant was behind the 1966 launch of Money Mail
City grandee Sir Patrick Sergeant celebrated his 100th birthday at the weekend.
He was City Editor of the Daily Mail for 25 years and founder of the hugely successful Euromoney magazine.
He reinvented financial journalism, determined to make it of interest to the ordinary reader, and he was also behind the 1966 launch of Money Mail, the Mail’s peerless personal finance section. Gregarious and stylish, with a zest for life, he was renowned for being impeccably turned out and was often mistaken for a Footsie chief executive.
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