Cloth is a woven or felted fabric made from wool, cotton, or a similar fibre. A cloth is not something you would have to explain to People on how it looks like because clothing has been in existence since the creation of man. But is it that clothing since man’s creation is also the same thing with clothing in recent time?
Absolutely not. Everything goes through a revolution, in which clothing is also not exempted. “Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching revolution in clothes. You can see and feel everything in clothes” this was said by Diana Vreeland.
But as clothing changes over time, some things are removed while some are added. Among what is added to clothing nowadays is what is called”clothing tags”, on which my today’s article will be based. Is it that its addition to the clothing system is beneficial or the other way round?
Clothing tags are labels affixed to the products with relevant information aligned to the brand. They are usually thicker and stronger than other clothing labels. A clothing tag is a reflection of your brand identity and it can speak volumes about your brand identity. However, a lot of clothing brands are yet to acknowledge the importance of tags.
Let’s discuss the major factors why you need to incorporate hang tags in your clothing brand.
Clothing tags serve as a voice for your brand. It is true that there can be a lot of ways to express how cool and awesome your brand is. But affixing a hang tag with relevant content can be a greater way to show it.
Also, clothing tags also serve the purpose of connecting you with your customers. An attractive hangtag easily sets an impression and plays positively with the psyche of your customers. For instance, some brands create the hang tag in such a way that it is used as a showpiece or even as a bookmark.
Likewise, clothing tags can help improve sales. Marketing for a clothing brand involves an array of activities. Hangtags can be used as a marketing tool where you can provide promotional codes so that the customers buy more of your product. Is that not exciting enough? For just a clothing tag to improve sales as if you paid for an advertisement on the media.
A clothing tag can also serve the function of care instructions. A customer will always look out for care instructions. Hangtags are a great way to instruct your customers on ways to take care of their product. Imagine a situation whereby a customer irons a garment that is not meant to be ironed and unfortunately for her the cloth got damaged. Will she ever buy a product from the same manufacturer? Capital NO.
But with hangtags that contains care instructions for the product, the customer will not be ignorant of the dont’s of the product. So you should keep the text brief and to the point and may see visual content that represents your brand. You should preferably use printed hang tags so that the instructions can be clearly read.
Clothing tags also accentuates the uniqueness of your brand. Create an attractive logo with the aid of a professional clothing logo maker and make your brand stand out from the crowd. Hangtags are surely a great way to showcase the logo and uniqueness of your brand. With the multitudinous benefits that can be derived from clothing tags, it is a great advantage of course, for its addition into the clothing system.