The end of LIFT: Popular soft drink is taken off the shelves and is sent to the junk food graveyard
- Lift to be taken off Australian shelves permanently by the end of September
- Popular lemon drink has been staple of Aussie market since the 1970s
- Coca Cola representative confirmed Lift would be phased out this year
Lift will be permanently removed from supermarket shelves later this year and replaced by a caffeine-infused alternative.
A staple of the Aussie market since the 1970s, the drink will be phased out in Australia by the end of September 2022.
‘Ready-to-drink formats of Lift will be phased out of stores by the end of September 2022, except for Glass 330mL which will be phased out by the end of 2022,’ a Coca Cola spokesperson said.
Lift will be taken off Australian shelves after Coca Cola have axed the popular soft drink
The drink has provided an alternative to other popular brands including Solo and Kirks.
The drink has been replaced with Sprite Lemon+, but the drink does not have the same flavour as Lift.
‘After listening to our customers, our focus is on our new Sprite Lemon+ range, which we believe will be popular with our existing Lift drinkers,’ the spokesperson added.
Sprite Lemon+ also contains caffeine, a stimulant that wasn’t found in Lift.
Consumers weren’t happy with the addition, lamenting the loss of the once-popular drink.
‘Lift with caffeine added, great,’ one user said.
‘Why did they have to add caffeine,’ another commented.
Despite many being disappointed with the death of Lift, many said the drink had lost its iconic flavour.
‘It used to actually be great but but it tastes like lemon water with zero sweetness now. What a shame because Lift used to taste great,’ a man posted.
The drink has also been discontinued in New Zealand.
A staple of the Aussie market since the 1970s, the popular lemon drink will no longer be sold
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