- Coca-Cola is shrinking the size of its cans by almost 10 per cent in multipacks
- They’ve justified it by saying research proves people enjoy drinking smaller cans
- A spokesman also said they’re concerned about the sugar intake of consumers
- Coca-Cola has said there are no plans to bring the smaller cans to Australia – yet
Coca-Cola is shrinking the size of its cans by almost 10 per cent, but the soft drink giant has confirmed the price will be coming down as well.
Can sizes have been reduced from 355ml to 330ml in 24-packs sold at supermarkets in New Zealand.
Coca-Cola Oceania spokesman Keith Mason said research showed people preferred a smaller size.
Coca-Cola is shrinking the size of its 355ml cans because their research shows consumers enjoy drinking from a smaller can
The price of 24-packs of Coca-Cola cans will be reduced as a result of the size shrinkage
‘We know from consumer research… that the new 330ml can is a more enjoyable amount for personal consumption when at home compared to the existing 355ml can,’ he said.
Mr Mason said the decision to reduce the size of the cans was also due to concerns regarding sugar intake.
He said the price of the cans would be dropped as a result of the smaller size.
Coca-Cola Amatil spokesman Patrick Low said there were no plans to reduce cans in Australia yet.
Both 375ml and 330ml Coca-Cola cans are sold in Australia, and Mr Low said he believed the 355ml can was introduced in New Zealand due to the size of beer cans across the Tasman.
Coca-Cola said their decision was also due to concerns regarding sugar intake