Coles is giving away luxe MasterChef stainless steel cookware for free

Coles is giving away free stainless steel cookware for a limited time to help customers get more value from their supermarket shop.

MasterChef pots, pans and utensils will be up for grabs when shoppers spend $20 or more in one transaction at Coles or Coles Online from Wednesday March 22.

Flybuys members will receive a head start on receiving the credits and can begin collecting from Wednesday March 8.

The exclusive seven-piece MasterChef collection features a range of versatile cookware, including a non-stick roaster with rack, 26cm non-stick frypan, 24cm casserole pan with matching glass lid and two-piece set of utensils.

To collect the points faster, Coles has partnered with 32 household brands including Air Wick, Bulla, Coles Finest, Colgate, Continental, Dove, Fancy Feast, Finish, Magnum, Nescafe, Sensodyne and Vanish to provide bonus credits across 1400 products, starting from 22 March.

Flybuys members will receive a head start on receiving the credits and can begin collecting from Wednesday March 8

The exclusive seven-piece MasterChef collection features a range of versatile cookware

For just 20 credits, customers can receive the set of two kitchen utensils or the non-stick roaster with matching rack for 100 credits. 

The 26cm non-stick sauté pan with matching glass lid will also likely be a hit among customers. 

The products are only available while stock lasts, and so customers are encouraged to act quickly. 

A recent study shows shoppers are looking to upgrade their kitchen tools, with more than 50 per cent of Aussies choosing to cook more at home due household budget pressures. 

The cookware category at Coles is also said to be growing by 25 per cent since the pandemic with customers showing an increasing demand for premium quality cookware as sales trend towards top tier brands.

Coles Executive General Manager for Non-Food Jonathan Torr said Coles wants to provide customers with more value at the checkout and help make quality kitchen products more accessible to all Australians.

‘Many Australians are doing it tough and splurging on quality cookware is not a priority for them right now,’ he said. 

‘We have an opportunity to provide great value in more ways than just savings at the checkout, which is why we’re rewarding our customers with quality cookware to inspire their love and creativity of cooking with sought after kitchen items that are built to last.’