Coles launch Little Shop collectible miniature toys, with complete set selling on eBay for $1,000

Parents are going wild over a new range of collectible toys, with the complete set now selling on eBay for $1,000 – just 48 hours after it was launched.

Supermarket giant Coles announced on Wednesday that shoppers can collect 30 iconic miniature household items for every $30 spent at checkout.

‘Little Shop’ is the country’s supermarket first, featuring 30 miniature replicas of customer favourites, including Vegemite, Nutella, Weet-Bix and Tim Tams.

And within two days, the popular mini toys are now selling for hundreds of dollars, with one listing priced at $999, warranty included.

Supermarket giant Coles announced on Wednesday that shoppers can collect 30 iconic miniature household items for every $30 spent at checkout

'Little Shop' is the country's supermarket first, featuring 30 miniature replicas of customer favourites, including Vegemite, Nutella, Weet-Bix and Tim Tams

‘Little Shop’ is the country’s supermarket first, featuring 30 miniature replicas of customer favourites, including Vegemite, Nutella, Weet-Bix and Tim Tams

Coles Chief Operating Officer Greg Davis, said Little Shop is designed to be fun for customers while celebrating some of their favourite brands they buy each week.

‘We know our customers love collectibles, so we have worked with our suppliers to launch a fun campaign in our supermarkets across Australia,’ he said.

‘Little Shop features 30 iconic household brands – including Vegemite, Nutella and Weet-Bix – shrunk down into a miniature replica for customers to collect and swap.’

Customers will have the option to receive a mini collectible at the check-out for every $30 they spend on their grocery bill at Coles supermarkets.

Within 48 hours, the complete set has hit eBay, with a price tag of $999, warranty included

Within 48 hours, the complete set has hit eBay, with a price tag of $999, warranty included

There are also additional items available for purchase, including collector cases, miniature shopping baskets, trolleys and even a miniature shopfront.

To further help customers complete their collection, Coles has announced they will be holding a ‘Swap Day’ at selected stores across the country.

Little shops runs until August 28. For more information visit the website.



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