Dean Wells has called out supermarket giant Woolworths for their decision not to sell Australia Day merchandise.
The former MAFS groom, 45, posted a series of Instagram stories questioning why the retailer did not stock Australian flags or Australia Day-themed items.
Wells then filmed himself on the hunt to see how easy it was to find a flag due to its perceived ‘taboo’ status.
He presented screenshots from the Woolworths website featuring a dog pool adorned with a pride flag, suggesting that while the chain can show support for the LGBTQ+ community, purchasing an Australian flag seems to be a challenge.
‘I’ve never felt compelled to wear Australian flag or Australia Day stuff, but now that it’s so taboo, I actually want to wear one,’ he said.
Dean Wells has ignited a fiery debate after criticising supermarket giant Woolworths for their decision not to sell Australia Day merchandise
He then announced his intention to visit a discount retailer in search of the items.
There he found a collection of flags and mixed merchandise.
It comes as fellow MAFS bride Hayley Vernon took to Instagram to celebrate Australia Day with a defiant post.
![Wells showcased screenshots from the Woolworths website featuring a dog pool adorned with a pride flag](https://i.dailymail.co.uk/1s/2024/01/26/01/80488001-13008377-image-a-27_1706231945946.jpg)
![He then suggested that while the chain can show support for the LGBTQ+ community, purchasing an Australian flag seems to be a challenge](https://i.dailymail.co.uk/1s/2024/01/26/01/80488003-13008377-image-a-28_1706231945948.jpg)
Wells showcased screenshots from the Woolworths website featuring a dog pool adorned with a pride flag, suggesting that while the chain can show support for the LGBTQ+ community, purchasing an Australian flag seems to be a challenge
![He then announced his intention to visit a discount retailer in search of the items](https://i.dailymail.co.uk/1s/2024/01/26/01/80487685-13008377-image-a-25_1706231850439.jpg)
He then announced his intention to visit a discount retailer in search of the items
‘Happy Australia Day. To me being Australian is one of the greatest gifts that God can give us,’ she began.
‘We live in by far one of the most beautiful places on earth. It wasn’t until I travelled to Europe and abroad I realised this.’
‘Being Australian to me means we help our mates, even if we don’t know them…. we stand up for what is right. Australians give things a crack.’
She continued: ‘Being a human is the greatest gift of all. Be kind in person and with your gestures, no matter how big or small and look after your mates.’
![Meanwhile, Married At First Sight star Hayley Vernon started her day with an early boxing class before celebrating Australia day with a defiant post](https://i.dailymail.co.uk/1s/2024/01/26/01/80485477-13008231-Married_At_First_Sight_star_Hayley_Vernon_started_her_day_with_a-a-19_1706230942221.jpg)
Meanwhile, Married At First Sight star Hayley Vernon started her day with an early boxing class before celebrating Australia day with a defiant post
!['Happy Australia Day. To me being Australian is one of the greatest gifts that God can give us,' she wrote](https://i.dailymail.co.uk/1s/2024/01/26/00/80487397-13008231-image-a-41_1706230028146.jpg)
‘Happy Australia Day. To me being Australian is one of the greatest gifts that God can give us,’ she wrote
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