Controversial online boutique SHEIN is set to launch a chic pop-up store in Australia – so will you be visiting?
- Fast fashion brand Shein will launch its first pop-up store in Melbourne
- Customers can shop hundreds of clothes and accessories from May 13 to 15
- But while some shoppers were thrilled, others were left in dismay
Global online fast fashion brand Shein is set to launch its first pop-up store in Australia.
Held in Melbourne from May 13 to 15, the activation gives shoppers the opportunity to choose from hundreds of clothes and accessories rather than buying online.
Previously Shein has held pop-up stores in New York, Los Angeles, Berlin, London and Singapore and will soon make its way Down Under.
While some customers shared their excitement in TikTok videos, others were left in dismay.
From May 13 to 15, global online fast fashion brand Shein will launch its first Australian pop-up store in Melbourne
The activation gives shoppers the opportunity to choose from hundreds of clothes and accessories rather than buying online
The store will include adorable sets which customers can use to take photos for social media
TikTok user Zoe, who goes by the name @swaggyaries908, shared a now-viral video walking past the Flinders Street pop-up store and says she can’t wait to visit.
In the comments hundreds tagged their friends to share the news further, while others questioned those who want to attend the launch.
Many have previously slammed Shein for making clothes that are impractical for anyone larger than a size eight, while others blasted the website for copying the controversial style from independent designers.
The Chinese retailer famed for its ultra-cheap bike shorts, crop tops and bikinis has come under fire for copying styles from up-and-coming designers.
Previously Shein has held pop-up stores in New York, Los Angeles, Berlin, London and Singapore and will soon make its way Down Under
But many have previously slammed Shein for making clothes that are impractical for anyone larger than a size eight, while others blasted the website for copying the controversial style from independent designers
On August 12 last year, whistleblowing Instagram account Diet Prada highlighted allegations by designer Bailey Prado that Shein had copied more than 45 of her designs with a reel of side-by-side shots that show the company’s near-identical knock-offs.
The website, said to be worth as much as $20billion (AUD) 13 years after it launched in 2008, has also been hit with accusations unsustainable and environmentally damaging practices, and unethical labour conditions.
However fans have defended the retailer, arguing its ‘Curve’ category is one of the most affordable size-inclusive ranges available to shoppers.
Unlike most other brands that stop at size XL, Shein’s plus-size collection goes all the way up to 5XL.
The shop will be located at 340 Flinders Street, Melbourne and will be open from 10am to 6pm from Friday 13th of May to Sunday 15th May.
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Read more at DailyMail.co.uk