Crock-Pot has been forced to defend their brand after a slow cooker was blamed for the death of a beloved This Is Us character.
Fans of the show rushed to throw out their slow cookers after Tuesday’s episode revealed that a faulty gadget had sparked the fire which killed Jack Pearson (Milo Ventimiglia).
‘My mom just threw our Crock-Pot out #ThisisUs,’ one fan tweeted.
Another joked they would ‘never accept a Crock-Pot as a gift’ now while one bride-to-be said she was striking the kitchen gadget from her wedding registry.
The panic was so widespread that This Is Us creator Dan Fogelman tweeted to remind fans that the killer Crock-Pot was fictional.
‘Taking a moment to remind everyone that it was a 20 year old fictional crockpot with an already funky switch? Let’s not just lump all those lovely hardworking crockpots together. #ThisIsUs,’ he said.
The beleaguered brand responded with the hashtag #Crockpotisinnocent as it rushed to assure its customers that they were safe.
‘We totally get it! Last night’s episode was (heartbreaking) & we’re still not over it either!’ the brand tweeted.
‘We want to assure you that we’re committed to safety & you can continue to use our products with confidence.
‘We test our #CROCKPOT rigorously before they hit shelves. Pls DM us with any questions.’
Flash point: NBC on Tuesday aired a sneak peek of the February 4 episode of This Is Us, which will presumably show the death of Jack Pearson (played by Milo Ventimiglia)
Tuesday’s episode saw Jack turn off his slow cooker, after cleaning the kitchen for his wife
Little did he realize, the gadget, which was not Crock-Pot branded, had a faulty switch
Moments after Jack left the room, the device burst into flames
Tuesday’s episode saw Jack turn off his slow cooker, after cleaning the kitchen for his wife, and heading to bed. Little did he realize, the gadget, which was not Crock-Pot branded, had a faulty switch.
Moments after Jack left the room, the device burst into flames.
The dramatic episode ended with Jack desperately trying to save his family from the fire.
The second part of the episode will play after the Super Bowl.