Crown Princess Mary opens Shamballa Jewels store in Soho

  • The 45-year-old royal is in New York for three days to speak at the UN
  • After speaking at the General Assembly the Crown Princess was invited to Soho
  • She opened Shamballa Jewels brick and mortar store, cutting a blue sash
  • The founding owners Mads and Mikkel Kornerup are also Danish 

Crown Princess Mary of Denmark has taken some down time while in New York attending the UN General Assembly to open a jewellery store.

Shamballa Jewels launched their latest venture in the form of a brick and mortar shop in trendy Soho, asking the 45-year-old royal to do the honours by cutting a silken sash with gold scissors on Monday.

The Crown Princess then posed alongside the brand’s Danish designers Mads and Mikkel Kornerup, who beamed next to the statuesque beauty dressed in a white midi dress and nude pumps.

Crown Princess Mary of Denmark has taken some down time while in New York attending the UN General Assembly to open a jewellery store

The Crown Princess then posed alongside the brand's Danish designers Mads and Mikkel Kornerup, who beamed next to the statuesque beauty dressed in a white midi dress and nude pumps

The Crown Princess then posed alongside the brand’s Danish designers Mads and Mikkel Kornerup, who beamed next to the statuesque beauty dressed in a white midi dress and nude pumps

The brand was founded by the brothers in 2005 who were looking for an understated way to make fine jewellery. They earned global recognition when rapper Jay Z custom ordered the iconic Shamballa bracelet.

The day was a long one for the Princess, who flitted around New York giving various speeches promoting equal rights for women and children.

The mother-of-four delivered a speech at the Deliver for Good: Inspiring SDG Action for Girls and Women conference, which was held by Women Deliver and its partners.

Shamballa Jewels launched their latest venture in the form of a brick and mortar shop in trendy Soho, asking the 45-year-old royal to do the honours by cutting a silken sash with gold scissors on Monday

Shamballa Jewels launched their latest venture in the form of a brick and mortar shop in trendy Soho, asking the 45-year-old royal to do the honours by cutting a silken sash with gold scissors on Monday

She also participated in the launch of the UNFPA's book - the Princess having written the preface to it - which is about a number of 15-year-old girls who have become mothers

She also participated in the launch of the UNFPA's book - the Princess having written the preface to it - which is about a number of 15-year-old girls who have become mothers

She also participated in the launch of the UNFPA’s book – the Princess having written the preface to it – which is about a number of 15-year-old girls who have become mothers

She also participated in the launch of the UNFPA’s book – the Princess having written the preface to it – which is about a number of 15-year-old girls who have become mothers.

If that wasn’t enough the royal then appeared in the United Nations conference room in New York speaking on the theme of ‘Rebuilding shattered lives and communities: The Chibok and Yazidi girls and women.’

She sat alongside Danish Prime Minister, Lars Lokke Rasmussen, and was photographed warmly shaking his hand and smiling up at him as he made a brief address to the assembly.

On Tuesday she was just as busy, with visits to the Global Goals World Cup and another Women Deliver event on women’s rights and health where she handed over Canada as the new host country for the 2019 Women Deliver Conference.

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