Dating coach Jake Maddock on tips to improve a relationship and how often couples should have sex

A divisive dating coach has revealed his top five tips for improving a relationship – and how often couples should be having sex each week. 

Jake Maddock said things like going on dates every other week, hugging for 20 seconds twice daily and picking up a fun hobby together are easy ways to make a relationship stronger. 

He also claimed couples should be intimate every second day or three times a week and said, while disagreements are fine, they should never argue. 

According to Jake, who is married, the first thing couples can do to strengthen their bond is firstly to want to improve their relationship.  

‘You’re taking the effort, you’re taking the initiative, you’re making the decision (to) improve this relationship,’ he said. 

Jake said things like going on dates every other week, hugging for 20 seconds twice daily and picking up a fun hobby together are easy ways to make a relationship stronger (stock image)

Secondly, Jake recommended having a hug that last at least 20 seconds twice every day with your significant other. 

‘Do a 20 second hug with your partner in the morning and a 20 second hug at night,’ he said in a YouTube video. 

‘It must go for at least 20 seconds, a fully good, warm joyous embrace, do it properly, put some effort in.’

The self-described relationship expert said couples should be having sex every second day or three times a week. 

‘Not three times on one day, every second day I want you to be intimate,’ he added. 

‘Make sure both people get to the finish line, if you know what I mean.’ 

Fourthly, Jake said making time to go on a date every other week will keep the spark alive.

Finally, he suggested picking up a ‘dual hobby’ to learn together and make new friends as a couple, using the example of archery.  

‘You don’t care that much about archery but it’s going to be enjoyable, you’re doing it in a social setting…you’re meeting new friends as a couple,’ he explained. 

‘You’re doing it together and you’re both complete amateurs, you don’t know what you’re doing, you’re both learning and it’s going to bring you closer together.’

Jake added an extra tip advising people in a relationship never to argue.  

He said while it’s okay for couples to disagree on things like what to have for dinner, he described arguments as disagreements that are ‘full of disrespect and aggression which have no place in a relationship’. 

Jake said making time to go on a date every other week will keep the spark alive and suggested picking up a ‘dual hobby’ to learn together and make new friends as a couple

‘If your partner tries to argue with you say ‘No, I don’t argue, we can talk about it, but I don’t argue’,’ Jake said. 

‘That is what I want your response to be all the time now and forever, not just your partner, anybody, co-workers, friends, family, whatever.’

Previously the dating coach claimed not wanting to have sex with your partner is one of the top ten ‘red flags’ for a relationship.

He said bad communication, a lack of chemistry and different life goals are among are key signs you should end things.

He also claimed that a ‘general lack of effort’ and ‘not being able to meet your needs’ are also among the reasons you should bring things to an end.

‘A lot of you guys are missing the red flags,’ Jake, who is married, explained in a video.

Explaining the first reason to break things off, Jake said to end things with a partner if ‘he’s a really bad communicator’.

Previously the dating coach claimed not wanting to have sex with your partner is one of the top ten ‘red flags’ for a relationship

‘No matter how hard you try communication is just not working. That’s a big red flag.  He can’t maintain that for 20 years. It’s time to go,’ Jake said.

Next, Jake explains that a lack of chemistry, or ‘puzzle pieces not fitting together’ is another reason to end a romance.

‘If the pieces don’t fit, they don’t fit,  get out of there,’ he explained.

Thirdly, Jake bemoans a ‘general lack of effort’ from men in relationships.

‘If someone doesn’t want to put in the effort to really get the relationship on track and put some effort in the relationship because they care about you, you can’t force them,’ he explained.

‘They’re not your slave. It’s time to get out of there,’.

The expert also explained that differing life goals can be a huge problem.     

‘If you want to have babies and your partner doesn’t want to have babies, this is a big thing.’

He added that ‘just not being able to do the job’ was another reason to leave.  

‘You’ve got to figure out what you exactly need. 

‘Okay, say you need someone who’s home every night. You’re not gonna go well with a guy who flies in and flies out and works away from home you only see them once a month. 

‘It’s just not gonna work’

Another reason to leave a relationship is if your partner ‘lack integrity’, while the sixth is a ‘lack of ambition’.

‘If you’re really ambitious, you have a tonne of goals, you’re a real go getter. You can’t be with someone who’s the opposite,’ he went on. 

Jake also explained that those in a ‘healthy relationship’ continually improve, while those in toxic ones ‘get worse’.

He added that another ‘pretty bad’ red flag is someone who ‘doesn’t care for protecting your relationship’.

‘If they’re hanging out with best friends and exes and all these people who they claim don’t need to worry about. 

‘They’re not protecting the relationship and that’s a pretty bad sign. 

‘It’s a setting up for failure.’

Finally, Jake explained that the number one reason to leave someone is if they ‘can live without you’.  

‘I know that sounds really weird, but if someone can live without you and they don’t need to be with you, they are not your ideal partner,’ he said.

‘As weird as that sounds, your ideal partner will need to be with you. They will just have that deep desire that deep urge I got I got to be with that person. 

‘They’ll think ‘they’re absolutely incredible. I have to be with them’. 

‘If they don’t have to be with you. They’re not the one’.