He helped relaunch the sportswear heritage label with Irish designer Daniel Kearns last year.
And David Beckham was certainly the man of the hour on Sunday afternoon, as he attended Kent & Curwen’s presentation at London Fashion Week Men’s.
The former footballer, 42, was supported by most of his family at the exciting event – arriving with his stylish son Romeo, 15, mother Sandra, and even his sister Joanne, who joined the fray with partner Kris Donnelly and their newborn daughter Peggy.
Here he is: David Beckham was certainly the man of the hour on Sunday afternoon, as he attended Kent & Curwen’s presentation at London Fashion Week Men’s
![Turning out: The former footballer, 42, was supported by most of his family at the exciting event - arriving with his stylish son Romeo, 15, and mother Sandra](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9578400000578-5243839-image-a-136_1515338683456.jpg)
Turning out: The former footballer, 42, was supported by most of his family at the exciting event – arriving with his stylish son Romeo, 15, and mother Sandra
![Happy family: His sister Joanne even joined the fray with partner Kris Donnelly and their newborn daughter Peggy - just three weeks after giving birth](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9578F00000578-5243839-image-a-137_1515338694126.jpg)
Happy family: His sister Joanne even joined the fray with partner Kris Donnelly and their newborn daughter Peggy – just three weeks after giving birth
David appeared to be in good spirits as he arrived at the brand’s Floral Street store for the presentation – in a typically suave ensemble.
The former Real Madrid star kept things simple in a black T-shirt and matching trousers, layered beneath a smart navy coat.
In his usually slick style however, he tied his look together with bright white sports trainers and a dark pair of Wayfarer sunglasses as he headed inside, to take his place on the FROW.
![](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9564F00000578-0-image-a-133_1515338620453.jpg)
![](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9517000000578-0-image-m-132_1515338614273.jpg)
Slick: David appeared to be in good spirits as he arrived at the brand’s Floral Street store for the presentation – in a typically suave ensemble
![In the navy: The former Real Madrid star kept things simple in a black T-shirt and matching trousers, layered beneath a smart navy coat](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D958BE00000578-0-image-a-134_1515338627347.jpg)
In the navy: The former Real Madrid star kept things simple in a black T-shirt and matching trousers, layered beneath a smart navy coat
![Trendy: In his usually slick style however, he tied his look together with bright white sports trainers](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D951CC00000578-5243839-Trendy_In_his_usually_slick_style_however_he_tied_his_look_toget-m-157_1515339242529.jpg)
Trendy: In his usually slick style however, he tied his look together with bright white sports trainers
![Finishing touches: He also sported a dark pair of Wayfarer sunglasses as he headed inside](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9518000000578-0-Trendy_In_his_usually_slick_style_however_he_tied_his_look_toget-m-135_1515338652112.jpg)
Finishing touches: He also sported a dark pair of Wayfarer sunglasses as he headed inside
Proving to be following in his father’s fashionable footsteps, son Romeo also commanded attention in a striking burgundy jacket – featuring leather sleeves and the brand’s large logo embroidered on the chest.
Adding skinny jeans and Chelsea boots and slicking his hair to one side, the 15-year-old was casually cool as he headed inside to see the new collection.
While Victoria and the couple’s other three children were not present, David was also supported by mother Sandra, clad in a casual striped T-shirt and skinny jeans, and even his sister Joanne, just three weeks after giving birth.
![Stylish: Proving to be following in his father's fashionable footsteps, son Romeo also commanded attention in a striking burgundy varsity jacket, complete with leather sleeves](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9516000000578-5243839-image-m-140_1515338742167.jpg)
Stylish: Proving to be following in his father’s fashionable footsteps, son Romeo also commanded attention in a striking burgundy varsity jacket, complete with leather sleeves
![Family affair: While Victoria and the couple's other three children were not present, David was also supported by mother Sandra, clad in a casual striped T-shirt and skinny jeans](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D951DF00000578-5243839-image-a-143_1515338777897.jpg)
Family affair: While Victoria and the couple’s other three children were not present, David was also supported by mother Sandra, clad in a casual striped T-shirt and skinny jeans
![Simple: Romeo maintained his casual look with skinny jeans and Chelsea boots](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D957C400000578-5243839-image-m-141_1515338755377.jpg)
Simple: Romeo maintained his casual look with skinny jeans and Chelsea boots
![Model material: Slicking his hair to one side, the 15-year-old was casually cool as he headed inside to see the new collection](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D950AC00000578-5243839-Model_material_Slicking_his_hair_to_one_side_the_15_year_old_was-m-151_1515339074107.jpg)
Model material: Slicking his hair to one side, the 15-year-old was casually cool as he headed inside to see the new collection
![Simply chic: Meanwhile Sandra flashed a beaming smile at cameras, in a simple Breton T-shirt and smart black coat, with a luxurious silk scarf in her arms](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D9584400000578-5243839-image-a-149_1515339034625.jpg)
Simply chic: Meanwhile Sandra flashed a beaming smile at cameras, in a simple Breton T-shirt and smart black coat, with a luxurious silk scarf in her arms
New mother Joanne proved to be truly glowing as she arrived at the show with her partner Kris Donnelly, and their newborn daughter nestled in their pram.
The beauty kept things comfortable for the outing in all-black, but maintained a usual hint of glamour with a quirky baker boy cap and sleek leather handbag, slung across her shoulder on a gold chain.
Clearly in good spirits as they stepped out with thier newborn, Joanne and Kris were seen laughing and joking with Sandra as they followed in after David to watch the show.
![Beaming: David's sister Joanne also arrived with partner Kris Donnelly, and their newborn daughter Peggy - proving to be truly glowing just three weeks after giving birth](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D957B100000578-5243839-image-a-144_1515338870052.jpg)
Beaming: David’s sister Joanne also arrived with partner Kris Donnelly, and their newborn daughter Peggy – proving to be truly glowing just three weeks after giving birth
![Glam girl: The beauty kept things comfortable for the outing in all-black, but maintained a usual hint of glamour with a quirky baker boy cap and sleek leather handbag](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D950B000000578-5243839-Glam_girl_The_beauty_kept_things_comfortable_for_the_outing_in_a-m-153_1515339178464.jpg)
Glam girl: The beauty kept things comfortable for the outing in all-black, but maintained a usual hint of glamour with a quirky baker boy cap and sleek leather handbag
!['The day our life changed': Joanne confirmed she had welcomed daughter Peggy with her Big Brother star boyfriend Kris Donnelly in December, with a heart-warming Instagram](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47DADDBD00000578-5243839-_The_day_our_life_changed_Joanne_confirmed_she_had_welcomed_daug-m-146_1515338984818.jpg)
‘The day our life changed’: Joanne confirmed she had welcomed daughter Peggy with her Big Brother star boyfriend Kris Donnelly in December, with a heart-warming Instagram
![Infatuated: She said after the birth: 'Such an amazing feeling starting our own family , the love I have for our little princess Peggy is one that is so unconditional !'](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47DADEA700000578-5243839-Infatuated_She_said_after_the_birth_Such_an_amazing_feeling_star-m-148_1515339008521.jpg)
Infatuated: She said after the birth: ‘Such an amazing feeling starting our own family , the love I have for our little princess Peggy is one that is so unconditional !’
Joanne confirmed she had welcomed a daughter named Peggy with her Big Brother star boyfriend Kris Donnelly in December, with an array of heart-warming Instagram snaps.
Sharing an adorable black and white photo of Kris cradling their baby girl, she announced to followers: ‘THE DAY OUR LIFE CHANGED FOREVER …
‘Such an amazing feeling starting our own family , the love I have for our little princess Peggy is one that is so unconditional !’
![Main man: It is no wonder David bagged a seat on the FROW at the show - having teamed up with Daniel Kearns to revive former Savile Row brand Kent & Curwen last year](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D95A4300000578-5243839-image-a-154_1515339194955.jpg)
Main man: It is no wonder David bagged a seat on the FROW at the show – having teamed up with Daniel Kearns to revive former Savile Row brand Kent & Curwen last year
![Doing their bit: He and Irish designer Daniel went on to launch the English sportswear heritage label's flagship store in Covent Garden back in November](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47D95A2700000578-5243839-image-a-155_1515339206010.jpg)
Doing their bit: He and Irish designer Daniel went on to launch the English sportswear heritage label’s flagship store in Covent Garden back in November
Sharing further snaps of herself and Kris leaving the hospital with their newborn nestled in a baby carrier, she went on to thank her Big Brother star beau for being so supportive during the birth.
She added: ‘I’d never of be able to do it without the love of my life … @krissydonners you was my strength ! Thank you… ❤️ #myfamily’
It is no wonder David bagged a seat on the FROW at the show – having teamed up with Daniel Kearns to revive former Savile Row brand Kent & Curwen last year.
The pair went on to launch the English sportswear heritage label’s flagship store in Covent Garden back in November.
![Say cheese! TV presenter Dermot O'Leary also attended the show in a quirky cap and green scarf](https://i.dailymail.co.uk/i/pix/2018/01/07/15/47DA0CBD00000578-5243839-Say_cheese_TV_presenter_Dermot_O_Leary_also_attended_the_show_in-m-159_1515339332169.jpg)
Say cheese! TV presenter Dermot O’Leary also attended the show in a quirky cap and green scarf