David Koch cracks it over latest ridiculous AI-generated image scam that shows him beaten and bruised and reveals plan to SUE

A furious David Koch has threatened legal action as scammers continue to use digitally-altered images of him to rip off Aussies.

The fed-up business journalist and former Sunrise host took to Twitter last week to slam an AI-generated photo of himself looked bloodied and bruised. 

Koch tagged the Australian Competition and Consumer Commission (ACCC) and the Australian Securities and Investments Commission (ASIC) in a desperate attempt to take down the latest scam.

The digitally altered image shows Koch with two black eyes and a dismayed expression captioned: ‘This is the dark truth behind the incident.’

He told 2GB’s Ben Fordham on Monday he’s looking at legal options against social media platforms that publish the fake ads. 

‘I’m so frustrated with this that I’m looking in the possibility of defamation against social media platforms that run these ads because it’s damaging me,’ Kochie fumed.

‘People are getting hoodwinked into this thinking ‘I’ve done this because you told me’.

‘It’s all a massive scam using high profile people and really trashing our reputation in the process.’

He added a lot of Aussies have been sucked in by scams.

Koch recalled how a woman recently contacted him after she came across an ad featuring the TV star on a Bible app she was using.

She clicked on the link and was scammed $10,000 in the process. 

Koch wants social media platforms to held more accountable for ads, just like other traditional media platforms. 

‘It’s been happening for years but now it’s getting out of control,’ Koch said.

‘I report and report to all the platforms. They tell me they take them down  but then they come back like locus.’

‘I’ve had enough. It damages my reputation.’

‘These platforms have to held accountable. There’s duty of care that the traditional media have in terms of making sure people aren’t hoodwinked and that’s got to be extend to the platforms.’ 

‘If these digital platforms can stop people posting because they’ve put up a rude picture or the content is offensive so why can’t they do the same thing with these ‘ads’?

David Koch (right), pictured with his former Sunrise co-host Nat Barr is becoming increasingly frustrated at being at the centre of fake ads online

The longest-serving breakfast TV anchor in Australian history has become increasingly fed up with fraudsters using his photo in fake ads online trying to lure thousands from Aussies.  

David Koch (pictured with wife Libby) is looking at taking defamation action against social media outlets who publish ‘fake’ ads online

Koch has unwittingly been the face of countless scams over the years, promoting everything from erectile dysfunction pills and Bitcoin investments to fake cryptocurrency trading apps and kitchen benchtops.

The online scams have appeared everywhere from real estate and news websites to even weather apps.

At least one Aussie woman lost $150,000 of her life savings while another man recently lost $30,000 within seconds.

Koch has previously told how he was scrolling through properties on a real estate website when came across a fake ad showing a digitally altered photo of him surrounded by police with the headline: ‘Thousands flock to ATMs after Kochie’s arrest’.

Days earlier, Koch also addressed a ‘bloody annoying’ death hoax after criminals used his image and fake news of his passing to scam people out of thousands of dollars.

He was bombarded with ‘tributes’ while he was on leave from Sunrise when a Twitter post announcing his death went viral.

Originating from a hacked account, the tweet included a link redirecting users to a cryptocurrency scam featuring fraudulent celebrity endorsements purporting to be from the likes of Koch, billionaire philanthropist Bill Gates and others.

At the time of his ‘death’, the Port Adelaide Power chairman was in Adelaide with his family enjoying AFL’s inaugural Gather Round.