- NBC’s coverage of Super Bowl LII briefly went dark for nearly 30 seconds
- The cost of 30 seconds of airtime during the event is $5million
- NBC released a brief statement attributing the outage to an equipment failure
- The outage happened during an ad break pause in the action between the New England Patriots and the Philadelphia Eagles
- Losing seconds of commercial time jeopardized millions in ad dollars for NBC The outage appeared to be widespread, as numerous people expressed their confusion and amusement on Twitter
For a moment the world went dark!
At least, for the millions across America watching the the Super Bowl the concern on everyone’s face was the same – who pulled out the plug?
For 26 excruciating seconds, television screens across the country went black.
NBC’s coverage of Super Bowl LII briefly went dark for nearly 30 seconds on Sunday night
The Peacock network quickly explained what happened shortly afterwords
The sudden blackout came after the Patriots kicked a second-quarter field goal.
NBC which is airing the multi-million dollar event had meant to go to a commercial break but instead switched to almost half-a-minute of darkness.
NBC has commented on the mishap. ‘We had a brief equipment failure that we quickly resolved. No game action or commercial time were missed’.
The cost of a 30-second Super Bowl ad is $5 million.
The Super Bowl coverage resumed almost as quickly as it disappeared but by that time the jokes had begun to appear on Twitter…
Twitter followers were quick to grasp on the overall cost of the blank space that happened for almost 30 seconds
Twitter users were quick to come up with their own wisecracks on the event
The blackout is going to something that many people will be talking about after the game