Desperate search is launched after young female CEO vanishes in Sydney amid grave concerns for her safety

A desperate police search is underway for a young woman who disappeared from Sydney’s inner-west 48 hours ago.

Dominique Nasser, 29, was last spotted in Camperdown about 12.15pm on Sunday, and hasn’t been seen or heard from since.

Two days on, police and family now hold concerns for her welfare.

Ms Nasser is described as being of Caucasian appearance, about 170cm tall, of medium build, with long brown hair and glasses.

She was last seen wearing black pants with a pink skirt, white shoes and carrying a white bag.

Ms Nasser, who has qualifications in speech, hearing and language sciences, is the chief executive and founder of the non-profit fashion brand For What She’s Worth, which launched last year.

‘We are a privately-owned company whose primary aim is to fundraise for projects aimed towards eradicating ALL forms of global corruption, destruction, suffering, sickness and hurt, so as to quite literally, lay the foundations of ‘Heaven on Earth,’ her LinkedIn profile states.

Police hold concerns for the welfare of Dominique Nasser (pictured) who’s been missing since Sunday

Ms Nasser, who has qualifications in speech, hearing and language sciences, is the CEO and founder of the non-profit fashion brand For What She's Worth, which launched last year

Ms Nasser, who has qualifications in speech, hearing and language sciences, is the CEO and founder of the non-profit fashion brand For What She’s Worth, which launched last year

Ms Nasser also ran a successful food blog with more than 8,000 followers on Instagram.

The most recent post was six months ago, when Ms Nasser wanted to ‘revive the account … after years of inconsistent activity’.

Ms Nasser told followers that she’d been having a tough time.

‘I’m just praying that now is finally the right time, especially since I’m back to eating a mostly plant-based diet,’ Ms Nasser wrote.  

‘I look forward to what I hope is a brand new, fresh chapter and I thank you all for sticking around for so many years.’

Ms Nasser also ran a successful food blog with more than 8,000 followers on Instagram

Ms Nasser also ran a successful food blog with more than 8,000 followers on Instagram 

A new account appears to show Ms Nasser wanted to expand the food blog into a café, but has only posted once on September 27. 

She also took in the recent Run for the Hills in Sydney’s north-west.

‘I’m running to raise money for the hills district’s very first local, raw, organic un-hybridised fruit and vegetable co-op (LoCo), she wrote.

A NSW Police appeal uploaded to Facebook on Tuesday night attracted more than 300 shares within the first two hours.

Anyone with information regarding Ms Nasser’s whereabouts has been urged to contact police or Crime Stoppers.

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