Disney+ has been downloaded 15.5 million times on mobile devices in the first 13 days since it launched with 25.6 million sessions hosted per day, and $5million generated in-app purchases.
It puts the new streaming service at #1 overall in the US on iOS since last Tuesday and in the Google Play app store since last Wednesday.
Meanwhile Walt Disney Co was the top boost to the Dow Jones with a 1.8 percent rise, after the report its streaming service was averaging nearly a million new subscribers a day. The stock also propped up the benchmark S&P 500, according to Reuters.
The $6.99 subscription service can also be streamed on the website, and figures from the past two weeks do not take into account viewers on other platforms.
Disney+ was downloaded 15.5 million times on mobile devices in the first 13 days and it’s #1 overall in app stores as well as the top grossing on Google Play and iOS
The big numbers for Disney+ have not affected the performance of rivals including Netflix and Amazon Prime Video which offers basic subscriptions for $8.99. Since Disney+ launched combined figures for rival services including HBO have continued on the same trend
Disney+ was unveiled November 12 and the company said on the first day that 10 million subscribers had signed up.
But Apptopia said Tuesday that just one third of those subscribers downloaded the app on their portable devices on the first day.
Disney+ debuted in app stores in September and new data considers that the company may have taken into account early subscribers.
One million people subscribed pre-launch, as the service was offered in bundle deal with the Disney-owned Hulu and ESPN+, both has which has seen a boost in subscriptions since Disney+ completed a trio bundle for $12.99 per month.
But it noted most people install services like Disney+ – which is free to download and doesn’t not oblige users to buy a subscription – on their Roku remote apps or Apple TV first.
The big numbers for Disney+ have not affected the performance of rivals including Netflix and Amazon Prime Video which offers basic subscriptions for $8.99. Since Disney+ launched combined figures for rival services including HBO have continued on the same trend.
Disney+ Plus initially launched in the US, Canada and the Netherlands whereas rivals were available globally.
According to Apptopia trends within the US were uninterrupted for the older services.
Australia and New Zealand were able to start watching Stars Wars series The Mandalorian on November 19 and Disney+ ranked #1 overall in app stores in both countries.
Figures shared Tuesday don’t include Disney+ streams on the website and only consider mobile
Apptopia noted most people install services like Disney+ – which is free to download and doesn’t not oblige users to buy a subscription – on their Roku remote apps or Apple TV first
Australia and New Zealand were able to start watching Stars Wars series The Mandalorian on November 19 and Disney+ ranked #1 overall in app stores in both countries
Netflix was already declining in subscribers as revealed in the second quarter of this year.
Data suggests that curious users have been snapping up deals with other services that offer it at a discounted rate for a limited time.
‘While I do not know this for fact, I assume the 10 million subscribers have not all agreed to pay the company money,’ an Apptopia data analyst said. ‘A certain percentage definitely have, but many were either on their free trial or receiving the service for free through Verizon.’
‘With regards to revenue, keep in mind that due to the free trial, there was not much money being generated prior to a week after launch. Many users may choose to pay outside of the app as well.’
Disney+ enters the UK market in March and the service projects to acquire between 60 and 90 million global subscribers by 2024. Netflix has 60 million US subscribers and 97 million on an international basis.
Between Hulu, ESPN+ and Disney+, the company hopes to rack up 160 million subscribers over the next five years.
Walt Disney Co. has been growing in users and markets over the past month
The Simpsons, Cinderella and several movies from the Star Wars and Marvel universes share a streaming home with Disney+.
Subscribers will initially get more than 500 movies and 7,500 TV episodes. That’s expected to grow to 620 movies and 10,000 episodes in five years, as existing deals with rival streaming services expire.
The service will cost $7 a month, or $70 for the year if paid up front. Four people can stream simultaneously on a single subscription. Disney+ is also offering downloads for offline viewing on up to 10 devices.
Some movies and shows will await expiration of existing streaming deals with rivals. The Pixar cartoon ‘Coco,’ the live-action ‘Beauty and the Beast’ and the Star Wars movies ‘The Last Jedi’ and ‘Solo’ fall in this category.
Others like Maleficent: Mistress of Evil and The Lion King remake haven’t been released for streaming yet. Maleficent’ is still in theaters.
Other original TV shows like Marvel’s Loki are still in the works.