- DJ Khaled will represent Weight Watchers International on Facebook, Snapchat, Twitter and Instagram
- He ‘will document his experience and progress on the new WW Freestyle program,’ Weight Watchers said
- The music mogul has a massive social media following, with 3.92million Twitter followers and almost 9million Instagram followers
- Financial terms were not disclosed
- ‘.@djkhaled Welcome to #WWFreestyle. Can’t wait to see you #blessup this program,’ said Oprah on Twitter, Tuesday
- On Tuesday Weight Watchers’ stock jumped 8 percent to $47.83
Weight Watchers International climbed after it struck a deal with producer and recording artist DJ Khaled, who will represent the brand to millions of follows on Snapchat, Twitter, Instagram and Facebook.
DJ Khaled, whose Rihanna-featuring Wild Thoughts was one of 2017’s biggest hits, ‘will document his experience and progress on the new WW Freestyle program,’ Weight Watchers said.
The 42-year old will be ‘speaking candidly about how the program has given him the freedom and flexibility to make healthier choices while keeping up with his busy lifestyle.’
DJ Khaled will represent Weight Watchers International on Facebook, Snapchat, Twitter and Instagram
The music mogul has a massive social media following, with 3.92million Twitter followers and almost 9million Instagram followers.
Financial terms were not disclosed. Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she lost more than 40 pounds on the company plan while eating pasta and tacos.
Oprah has made approximately $300million from her investment in the weight loss company.
Financial terms were not disclosed. Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she lost more than 40 pounds on the company plan while eating pasta and tacos
‘.@djkhaled Welcome to #WWFreestyle. Can’t wait to see you #blessup this program,’ said Oprah on Twitter, Tuesday
The music mogul has a massive social media following, with 3.92million Twitter followers and almost 9million Instagram followers
‘.@djkhaled Welcome to #WWFreestyle. Can’t wait to see you #blessup this program,’ said Oprah on Twitter, Tuesday.
The producer responded ‘Bless up!!!! LETS WIN MORE!!!!!’
Weight Watchers shares soared 25 percent in August after it reported strong second-quarter earnings and raised its full-year outlook.
But since then the stock has largely treaded water. It reports fourth-quarter earnings on Febuary 14.
On Tuesday Weight Watchers’ stock jumped 8 percent to $47.83.
On Tuesday Weight Watchers’ stock jumped 8 percent to $47.83