The doctors behind innovative skincare brand The Secret have predicted the complexion-boosting trends of 2022 and the damaging practices that need to be left behind.
Dr Clara Hurst and Dr Deb Cohen-Jones, the co-founders of The Secret, told FEMAIL people are finally waking up to skin protection in 2022.
This means for many people SPF 50 will become a beauty-bag staple and those who once opted for tanning injections and nasal sprays are leaving them behind for good
Dr Clara Hurst, right, and Dr Deb Cohen-Jones, left, the co-founders of The Secret, told FEMAIL people are finally waking up to protection in 2022
‘No matter how ‘safe’ you believe you are being, is your skin cells’ response to trauma,’ the doctors said.
‘Tanning, in all forms, is dangerous for the skin and your overall health. UV can be blamed for 90% of skin ageing, for those serious about skincare, SPF 50+ will always be a trend,’ they added.
They believe this could be the year sun safety surpasses ‘tanning’.
TREND 1 – SPF 50+
Using an SPF 50+ sunscreen is widely accepted by industry experts as the ‘cheapest and most effective anti-aging product on the market.
As skincare in general trends across the world, consumers are taking it upon themselves to be educated on the matter.
‘They are finally listening to experts everywhere who have been saying all along, good skin starts with SPF 50+ application every single day,’ the doctors explained.
How does Dr Clara Hurst look after her skin?
Skincare Routine:
– Medik8 Oil Cleanser ($52)
– The Essentials Set from The Secret Skincare ($500): A day cream, night cream and eye treatment based on your own needs
– Tinted Mesoestetic sunscreen ($89)
Extra tips:
– I let my skin breathe throughout the week and leave makeup for special occasions
– I am big on supporting the skin from the inside out, so I incorporate the By Beth Collagen ($150) into a smoothie most mornings
TREND 2 – Skinimalism
This trend has as much to do with makeup as it does with skincare. Gone are the days of heavy, glam makeup and ten-step skincare regimes.
Instead people want a natural no-makeup look, minimal step skincare regimes and ‘naturally glowing skin’.
‘A report from Pinterest about 2021 beauty trends said searches for ‘how to get naturally glowing skin’ have gone up four times year over year, while searches for ‘natural everyday makeup’ have increased by 180% in the last year,’ the doctors reported.
They believe the Covid pandemic had a part to play in the shift – with people spending more time at home with no need to pack on make-up products.
Dr Deb agrees that tanning is becoming a thing of the past with SPF50+ products trending widely
‘It saves time, money, confusion and even the environment all at once,’ the doctors said.
‘While the term has been coined as a new way to achieve desirable skin, it is also unintentionally addressing other industry issues such as overdoing it and damaging your skin, purchase decision confusion, unrealistic beauty standards and the negative impacts of over-consumption in the beauty industry.’
TREND 3 – Prescription skincare
‘The strength of prescription skincare is unparalleled to anything you will find on regular retail shelves,’ the doctors said.
‘The ingredients are medically proven through studies, medical trials and years of research to treat an array of challenging skin conditions such as melasma, acne and rosacea to name a few.’
Before explaining, over the counter products cannot utilise these ingredients in the strengths in which they have been clinically proven to produce results.
Prescription skincare companies are answering this gap in the beauty industry to deliver consumers the results they have been looking for.
Astounding before and after photos have flooded for The Secret, with medical strength ingredients like Tretinoin and Hydroquinone responsible for noticeable results in a matter of weeks
How does Dr Deb Cohen-Jones look after her skin?
Morning:
– Tatcha Cleansing Oil ($60)
– Aspect Fruit Enzyme Mask two to three days a week ($62)
– The Secret – Serum, Eye serum, Day Brightening Elixir (alternative days sensitive and regular)
– Rationale 50 plus Tinted Serum ($96)
– Ultra Violette Sunscreen ($47)
Night:
– Medik8 lipid balancing cleanser ($52)
– The Secret – Cellular Repair Night and Eye Night Cream
– Tatcha Face Oil every third night ($135)
– Omnilux Home Mask every second night ($605)
Extra Tips:
– I hydrate and avoid too much alcohol
– I eat lactose free/dairy free and reduce sugars as well as eat lots of whole foods, grains, greens
– I take Vitamin D supplements, collagen and apply Secret Stress Repair to red/spotty areas if needed
TREND 4 – Skincare devices and tools
Consumers are always looking for more ways to help boost their complexions and once they have found the product they like they are looking at tools and devices to use as well.
These include home LED, microcurrent and cleansing devices, and gua sha, roller and needling tools.
As technology develops, so does the interest in such devices. These kinds of tools are elevating the skincare experience and results for consumers, who again, are always looking for more.
Consumers are always looking for more ways to help boost their complexions and once they have found the product they like they are looking at tools and devices to use as well (LED mask pictured)
British model and actor Suki Waterhouse credits LED masks for ‘saving’ her skin
TREND 5 – Slugging
This one is still not very well known and the name alone can put people off – but it has less to do with slugs and more to do with keeping skin moist.
Slugging involves coating your skin in petrolatum or Vaseline overnight to lock in extra moisture.
‘We think this links to the bigger, overarching trend of lipid barrier health. Your skin has a built-in defence, otherwise known as a ‘lipid barrier’,’ The Secret founders explained.
This one is still not very well known and the name alone can put people off – but it has less to do with slugs and more to do with keeping skin moist (woman pictured after trying ‘slugging’)
‘Your lipid barrier acts as a protective barrier against harsh external aggressors.’
It also retains and maintains adequate moisture levels in the skin to keep it looking healthy and radiant.
‘As you can imagine, the extra moisture from ‘slugging’ creates a natural, dewy glow and helps to combat any dryness or irritation,’ they said.
The doctors are passionate about skin health but say as trends emerge some past habits are being left behind, for the better.
‘We think this links to the bigger, overarching trend of lipid barrier health. Your skin has a built-in defence, otherwise known as a ‘lipid barrier’,’ The Secret founders explained
MISTAKE 1 – Over doing it
‘The 10-step skincare regime means using too many products, trying new formulas too often, layering incorrectly or combining too many active ingredients which overwhelms, overstimulates, and confuses the skin,’ the doctors warn.
‘In other words, it means: to damage the skin.’
With the rise of ‘skinimalism’, consumers are becoming more and more aware of the negative impacts of overdoing it.
MISTAKE 2 – Tanning injections or nasal sprays
‘Tanning, no matter how ‘safe’ you believe you are being, is your skin cells’ response to trauma.
‘Tanning, in all forms, is dangerous for the skin and your overall health.
‘We hope to see sun safety surpass tanning. UV can be blamed for 90% of skin ageing, for those serious about skincare, SPF 50+ will always be a trend.’
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