As we move into the beginning of spring, women across Australia are seeking out dresses they can wear throughout the spring racing season.
But rather than fork out hundreds of dollars on designer options, these days more and more people are choosing to rent.
One of the most popular dress rental websites, Glamcorner, recently shared with FEMAIL the frocks that are always on loan during the spring racing season, and the headwear label proving most popular this year.
With one dress being rented every minute from the site, it’s clear to see that rental outfits are bigger than ever.
Glamcorner recently shared with FEMAIL the frocks that are always on loan during the spring racing season (pictured: one popular outfit), and the headwear label proving popular this year
Co-founder Dean Jones said outfits by Misha Collection are rented a lot, including this bodycon polka dot dress that you can rent for $119 and which retails for $420 (pictured)
Speaking to FEMAIL, co-founder of Glamcorner, Dean Jones, explained that this is the busiest time of the year for their rental dress website:
‘At the height of the season during spring racing, we see an average of one dress booked every minute,’ he said.
‘As we move into racing season, we’re seeing a lot of women choosing dresses by Rebecca Vallance.’
Options on the website by Rebecca Vallance include tailored and brightly-coloured dresses and pantsuits.
Dean also noted that women are increasingly booking outfits by Misha Collection, including one bodycon polka dot dress that you can rent for $119 and which retails for $420.
‘Other labels proving popular are Nicholas and Talulah,’ Dean added.
While Talulah offers pretty, floaty frocks, Nicholas boasts many different print and lengths.
Rebecca Vallance’s dresses (pictured) are some of the most popular styles – the site has countless brightly-coloured options
Misha Collection (left) and Talulah (right) dresses are also proving popular – with spring being the most popular time of year to rent a dress
‘The headwear label that is surging in popularity this spring is Heather McDowall,’ Dean added.
Whether you want a bejewelled headband or a fascinator, there are many pretty options around the $50 mark to rent.
‘Our average hire price is around $100, while the average retail price point for the dresses we stock is between $600 and $800,’ Dean said.
In 2018 alone, $80 million of designer dresses has been rented out by the site.
Speaking about the rise of Glamcorner, Dean Jones (pictured with co-founder Audrey Khaing-Jones), said: ‘GlamCorner is essentially the sharing economy meets people’s wardrobes
Speaking previously to FEMAIL about the rise of Glamcorner and other dress rental sites, co-founder of the business, Dean Jones, said: ‘GlamCorner is essentially the sharing economy meets people’s wardrobes.
‘There’s a real appetite for things like it out there. Instagram and the rise of social media have definitely contributed – customers don’t get as much mileage from their outfits as they used to.
‘But we also attract women in search of those “wear-once dresses” that they would later struggle to get rid of if they were bought.
‘We don’t really go for everyday staples – instead we choose those incredible items regular Australian women want to wear, and give women access to labels and clothes they might not otherwise be able to afford.’
‘The headwear label that is surging in popularity this spring is Heather McDowall,’ Dean added – there are many fascinators and headbands around the $50 mark to rent (pictured)
Since the launch in 2012, GlamCorner has more than quadrupled in size.
Of course, they are not alone. The business is ‘unashamedly’ modelled on the American success story, Rent the Runway.
Elsewhere, other big names in the rental industry include Bag Borrow or Steal, Something Borrowed and Girl Meets Dress.
The 2017 spring racing season saw five times the number of rentals as the same period last year, with GlamCorner telling FEMAIL that tens of thousands of Aussie women collectively saved $8-$19 million of retail clothing they would likely have worn once.
‘We are very data and research driven,’ Dean Jones explained.
‘But there is also an overwhelming gut feeling for what will sell, which comes from my wife and business partner, Audrey.
‘You need a good gut feeling in the fashion industry as sometimes you can have all the statistics you want and still be in search of that dress that will sell like hotcakes.’