Editor’s Picks with Jo Elvin 

YOU’s editor reveals her favourite under-the-radar brands

1. Arket

My obsession with this Swedish brand is becoming a problem. This floral dress is a great example of its simple but chic approach.

Dress, £99, arket.com


2. Sezane

 The epitome of Parisian chic, this bohemian blouse from Sézane will bring effortless freshness to anything I wear with it.

Blouse, £90; trousers, £95; earrings, £35; pendant necklace, £45, and chain, £55, sezane.com/en


3. A Weathered Penny

The styles – and prices – on this site are irresistible. These big, bold numbers dress up jeans and a T-shirt perfectly.

 Earrings, £17, aweatheredpenny.co.uk


4. Charles and Keith

Tracking down the perfect shoe can be tricky, but the Charles & Keith site always saves the day with the most stylish and affordable designs. I’ll be wearing these with cropped jeans all summer long.

Shoes, £39, charlesandkeith.com 


5. Staud

You couldn’t move at Fashion Week without seeing Staud’s iconic bucket bag adorning the arms of the fash set’s biggest stars. Don’t limit yourself to the Californian brand’s stellar accessories, though – its classic linens are so chic.

Dress, £255, staud.clothing 






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