As a business owner, there is no doubt you understand the importance of digital communication with your clients and customers. Building a robust email list is often a top priority in your digital marketing efforts. A reliable and accurate email list makes it possible to create targeted marketing campaigns and send out e-newsletters meant to engage and inform your customer base. But over time, that email list that you worked so hard to build can become inaccurate, with information that is either duplicated or no longer correct. That’s exactly why it’s so important to clean up your email list every so often.
Here we’ll take a look at the essential tips and steps needed to create a clean email list that you can rely on.
Connect with Your Customers
One tip is to engage with your customers by connecting with them. What this will do is show you the number of people clicking through to your website. So, how do you entice them to click through? Well, you could send out an email with a promotional discount, perk, free shipping, or even an exclusive offer. In other words, they need to feel intrigued by the offering in order to click through.
Once they click through, then you can use that list to re-connect later. That re-connect can provide links to social networks that the business uses in case they aren’t much for emails.
Get Direct Feedback Through Questions
It’s also helpful to get direct feedback from your customers, but this can be easier said than done. One tip that can be effective is to ask questions and ask for their input. This can be done through a brief survey, a poll, or by asking for comments. It could be that your list is still accurate and up-to-date, but you aren’t providing the kind of content they are interested in.
Give Subscribers an Out
While you don’t want to lose people off the list, you want to be sure that you do provide them with a way to opt-out or unsubscribe. There is nothing more annoying from a customer’s point of view than getting emails you aren’t interested in. This will be seen as spam, and won’t reflect well on the company.
This is the perfect opportunity to build a clean email list with subscribers who are interested in the content you are sending out.
Have Customers Opt-In
In order to build that email list in the first place, there’s a good chance you needed people to opt-in. Over time, however, they may have dropped off in engagement. This could be the perfect opportunity to re-connect by asking if they want to opt-in again. Maybe they are using a different email, maybe they want to see fewer emails (in which case, you should change up your frequency), change in content, or perhaps they just don’t want to re-subscribe so they need to be removed.
A Clean and Effective Email List
By taking these steps, you’ll be able to build a clean and effective email list of subscribers.