Italian brands are often known for their emphasis on quality, design, and luxury, spanning industries such as fashion, automotive, and home decor. EG embodies these characteristics, using fine materials and traditional techniques to create high-end goods.
EG has opened a new flagship store in Tehran which is the brand’s second EG store outside Italy.
Located in a lively neighborhood, the new EG store again translates EG’s Italian design codes to Tehran. Covering an area of over 7,000 square meters across thirteen levels, Opal is host to the Italian brand that opened its first flagship store in 2023.
The new branch mimics EG’s minimalist aesthetic.
EG Store Design and Aesthetics
The new store is designed by skilled craftsmen and designers who have reflected the same decoration codes as the first EG store in the Melal EG branch. This is the same in the case of the brand’s color palette which is used along with its shades and tints and provides a harmonious atmosphere.
EG Store Lighting
Lighting plays a crucial role in the EG store, enhancing product presentation.
Each built-in showcase is illuminated with LED light from above and is covered with soft, velour fabric from the inside. The neutral, gray tone of the fabric helps create a striking contrast that enhances the overall aesthetic.
EG Flagship Decoration
The new EG store decoration is also in smart harmony with the decoration of its other branch in Tehran.
Even the decorative vertical steel lines seen as shelf frames are in the neutral mocha color that displays leather products. However, since the color does not introduce a new theme or alter the existing atmosphere, it maintains the cohesive design color.
Adhering to Top-Notch Quality
In the Opal EG store, even the stylish parquet flooring crafted from premium materials or the high-quality stainless steel used for decorative stands highlight the quality that has never been compromised.
EG products echo a commitment to high quality and rigorous standards.
From meticulous attention to the design of EG’s small leather accessories in full detail to the impenetrable suitcase lock, or the long studies of the longevity of various fragrances by EG perfumers, all potential demands have already been anticipated.
EG Future Branches
Already popular with fashion enthusiasts, EG plans to expand the business to other large cities of Iran such as Tabriz and Shiraz, and also overseas to other countries, and Dubai.