- LG announced Wednesday it would not continue sponsorship of David Warner
- The Korean electronics company severed ties with Warner over cheating scandal
- More of Warner and Steve Smith’s sponsors expected to follow if they’re banned
Electronics giant LG has announced it will not continue its sponsorship of embattled cricketer David Warner.
The move marks the first sponsorship deal to end since the ball tampering crisis erupted during the third Test against South Africa on the weekend.
Corporate sponsors of Warner and Steve Smith are expected to follow LG in distancing themselves from the pair in the wake of the cheating scandal.
Electronics giant LG has announced it will not continue its sponsorship of embattled cricketer David Warner (pictured)
‘LG’s current sponsorship of David Warner is in the final weeks, and in light of recent events we have decided not to renew our partnership,’ the company told Fairfax.
‘LG Australia will always look to work with ambassadors that share our core brand values.
‘We take these relationships incredibly seriously to ensure we put our customers, employees and stakeholders first.’
The move marks the first sponsorship deal to end since the ball tampering crisis erupted during the third Test against South Africa on the weekend (pictured are Warner, second left, and Smith, second right, with coach Darren Lehmann, right, and Usman Khawaja, left)
Smith and Warner could lose millions in endorsements on top of their respective $2million and $1.4million salaries if they are given long-term bans for cheating.
Warner’s website lists a range of sponsors, including Milo, Toyota, footwear maker ASICS and, until today, LG.
Smith is the face of Weet-Bix, and has a deal with American footwear company New Balance, which last year made him its ‘global ambassador’.
‘LG’s current sponsorship of David Warner (pictured with wife Candice) is in the final weeks, and in light of recent events we have decided not to renew our partnership,’ the company said on Wednesday
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