She is the proud owner of her own swimwear line and Elizabeth Hurley promoted it in the best way when she took to Instagram on Thursday.
The 53-year-old floated in the water, in a star-shape position while wearing a red swimsuit which had an extreme plunging neckline.
She struggled to contain her assets in the racy number, while on holiday in Mallorca.
Wow thing: Elizabeth Hurley, 53, struggled to contain her assets in an extreme plunging red swimsuit as she promoted her eponymous line in Mallorca on Instagram on Thursday
Elizabeth has been sharing a series of snaps while away and her latest post comes after she shared a snap of herself in a pink two-piece on Saturday.
She took to Twitter to share a snap of the playful session with a hula hoop.
The actress showed off her washboard stomach and amazing body in the light-hearted summer snap.
Elizabeth wrote in the caption that she was enjoying the fun fitness session at her countryside home, after previously leaving fans hot under the collar with a topless swimming session.
She’s done it again: Elizabeth had her jaw-dropping figure on full display in a revealing pink bikini on Saturday as she took to Twitter to post a snap of the playful session with a hula hoop
In the snap Elizabeth looked incredible in a pink bikini with delicate frilled detailing as she kept her brown shoulder-length tresses in loose summer waves.
The Royals star had the red hula hoop pushed out past her front as she wrote in the caption: ‘Harder than I remember #hulahoop #home #herefordshire #elizabethhurleybeach.’
Elizabeth highlighted her ageless complexion with barely-there makeup in the snaps as she enjoyed the impromptu fitness session.
It comes just days after she left fans hot under the collar with a raunchy clip of a topless swimming session, although many were more distracted by who was the person behind the camera.
Sexy: It comes just days after the 53-year-old actress left fans hot under the collar with a raunchy clip of a topless swimming session
Taking to Instagram, Elizabeth risked baring all as she slipped off her bikini top to perform the breaststroke in the swimming pool.
She then flipped around and jumped out of the water, cupping her assets just in time to conceal her bare breasts.
She captioned the clip: ‘Attempting to swim off the calories #holiday #greece @elizabethhurleybeach’.
Yet fans were left baffled by who had filmed the clip, posting: ‘Gorgeous. But I do do hope that’s not your son having to film that. #therapy’; ‘Does your son watch you swin topless?
‘Hopefully someone else other than your son took this video…’; ‘Your son is slowly becoming a great photographer and video director’; ‘Did her son shoot this also’; ‘Who is filming you all the time your son?’
Baring all: Taking to Instagram, Elizabeth risked baring all as she slipped off her bikini top to perform the breaststroke in the swimming pool
Elizabeth previously dismissed claims that her only son, 16, was ’embarrassed’ by his mother and ‘wanted her to cover up a bit more.’
She told Stella Magazine: ‘Absolute rubbish! He choose clothes for me, he’s my stylist.’
The beauty added that Damien was keen to photograph her, saying: ‘My son happens to be a very good photographer.’
Risque: In the video, Elizabeth then flipped around and jumped out of the water, cupping her assets just in time to conceal her bare breasts
Who did it? Fans were left baffled by who had filmed the clip, asking if her son Damian was behind the camera
Elizabeth previously spoke about Damian’s eye for photography, revealing she uses his talents to be her very own swimwear snapper.
The bikini designer told The Sun: ‘[Damian] definitely takes some, but I do have other friends that I can torture for some too.’
She went on to explain on Watch What Happens Live: ‘When we’re on holiday together, sure he’ll take some pictures. And you know, he’s got a really good eye and he’s studying photography and it’s ridiculous.’
Burning calories: Elizabeth captioned the clip ‘Attempting to swim off the calories #holiday #greece @elizabethhurleybeach’
However, the teenager was reportedly embarrassed after getting teased by his friends.
A source previously told Heat magazine: ‘Damian’s starting to get a lot of ribbing from friends.
‘He’s at the age where everything his mum does is embarrassing, and he just can’t understand why she can’t cover up a bit more.
‘But Liz is extremely proud of her youthful looks and she told him there’s nothing wrong with a woman her age being sexy.’
Proud parent: Elizabeth previously spoke about Damian’s eye for photography, revealing she uses his talents to be her very own swimwear snapper