First there was the Ice Bucket, then the Mannequin, closely followed by the rather more divisive Bird Box.
But now the Bottle Cap Challenge is the latest viral craze to hit the Internet, and it has been readily accepted by an array of able bodied celebrities.
The challenge, which requires participants to spin-kick the cap from a bottle, was started by UFC fighter Max Holloway after accepting the challenge from Errolson Hugh.
Getting involved: Ellie Goulding became the first notable female celebrity to take part in the Bottle Cap Challenge on Monday – and promptly gave the men a run for their money.
And embracing the craze on Tuesday afternoon, Ellie Goulding became the first notable female celebrity to take part – and promptly gave the men a run for their money.
The singer raised her arms aloft in triumph after successfully removing a bottle top with her bare foot.
Captioning a short video of the achievement, Ellie appeared to reference its popularity among men, writing: ‘This challenge is way too much of a d**k fest for my liking.’
The singer went on to nominate female friends Cara Delevingne, Karlie Kloss, Christine and the Queens, Lynn Ban and Cassandra Gracey.
Taking control: The singer showed off her flexibility while taking part in the challenge
Well done: Ellie successfully tapped the cap from her glass bottle on Monday
She’s pleased: The singer raised her arms aloft in triumph after successfully removing a bottle top with her bare foot
Elsewhere Jason Statham did a spin kick and managed to remove the loosened cap – although he did not reveal how many takes it had taken to get the impressive footage.
The British actor shared the slow motion video to Instagram before passing the challenge on to close friend Guy Ritchie and former MMA fighter James Moontasri.
Captioning the post, he wrote: ‘#bottlecapchallenge #challengeaccepted @erlsn.acr This thing landed on my head from @johnmayer but will quickly go to a couple of fellas we’ve seen do push ups badly. All yours @guyritchie and @jmoontasri.’
Despite the playful jibe, Moontasri wasted no time in successfully removing the top from a bottle of olive oil. He admitted it took two takes but he also did it whilst holding a dachshund.
Taking the challenge: Jason Statham nailed new viral craze the Bottle Cap Challenge on Monday night
Viral craze: The 51-year-old movie hardman was challenged by John Mayer to kick the top off a bottle – without knocking over the bottle
Off he goes! He did a spin kick and managed to remove the loosened cap – although he did not reveal how many takes it had taken to get the impressive footage
Did so well: He blamed John Mayer for getting him to do it but he nailed the challenge
Ritchie also got involved, and was so keen to outdo close friend Statham he posted two, equally impressive videos of himself carrying out the challenge.
‘I could do this all day Jay,’ he goaded after captioning the first video before passing the baton to David Beckham, Will Smith and Mena Massoud.
Captioning the second, he joked: ‘don’t worry Jay, there’s more. You should try it with out the Kung fu face.’
Anything Statham can do: Guy Ritchie also got involved, and was so keen to outdo close friend Statham he posted two, equally impressive videos of himself carrying out the challenge
Not bad: Captioning the first, he jokingly goaded the actor while passing the baton to David Beckham, Will Smith and Mena Massoud
There it goes! The bottle top flies off after Ritchie brushes it with his raised foot
John Mayer had originally challenged Jason by posting a video of himself taking on the challenge in his back garden.
The singer explained that he was challenged by Errolson Hugh and Max Holloway in his caption.
He wrote: ‘First @erlsn.acr did it. Then @blessedmma followed, and challenged me. I now challenge @jasonstatham. #bottlecapchallenge.’
Started it! John Mayer, 41, had challenged Jason by posting his own video of the challenge
Passing the baton: The singer explained that he was challenged by Errolson Hugh and Max Holloway in his caption
Did it! Mayer looked very pleased with himself when he completed the viral challenge
‘I actually can’t believe this wow,’ Shawn Mendes wrote in praise in the comments.
Diplo also successfully completed the challenge while relaxing on the beach, but admitted he was disappointed not be asked by Mayer.
Captioning his Instagram video, he wrote: Since no one requested me to do this (John Mayer) and also since no one thinks I’m good at anything except pushing button on stage .. here is evidence that I also do karate.
Here we go: Elsewhere Conor McGregor also got involved by sharing a video of his own, already well known spin-kicking ability
Watch out: The MMA fighter performed a deft spin, filmed in slow motion
Gone: Before successfully sending the bottle cap spinning off
‘I challenge Prince Harry and Meghan Markle, Kevin Durant and Obama.’
Elsewhere Conor McGregor also got involved by sharing a video of his own, already well known spin-kicking ability – before challenging an old foe.
‘Excellent job @jasonstatham, I tip my cap to you,’ he captioned his post. ‘I’ll take it from here. I nominate Floyd Mayweather.’
My turn: Elsewhere Diplo also successfully completed the challenge while relaxing on the beach
Not happy: The DJ admitted he was disappointed not to be challenged by old friend Mayer
Expert: The challenge, which requires participants to spin-kick the cap from a bottle, was started by UFC fighter Max Holloway
It started here: However the challenge itself was created by Errolson Hugh