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Entrepreneur behind miracle serum says sales are up by 250 per cent during the covid-19 lockdown

Shoppers have praised a £24.95 serum which they claim reduces spots and redness in just two weeks. 

The Vitamin C and Hyalurolic acid serum from UK skincare label SKINKISSED has more than 3,000 five-star Amazon reviews from delighted shoppers around the world. 

Before and after images shared on the site show how women have seen their redness, wrinkles and blemishes improve within weeks of first using the product. 

The Vitamin C and Hyalurolic acid serum from UK skincare label SKINKISSED has more than 3,000 five-star Amazon reviews from delighted shoppers around the world. Pictured, a customer, who was not identified, before using the product 

The woman shared a second photo just two weeks after she started using the £24.95 serum

The woman shared a second photo just two weeks after she started using the £24.95 serum 

Speaking to FEMAIL, founder Eli Cohen, 29, of Leeds, told how he founded SKINKISSED in 2017, shortly before his daughter was born, and is now on track to turnover £9.7million this year. 

The business has seen a boost in popularity since the start of the coronavirus crisis as shoppers look for products online while stores are closed. 

Mr Cohen, who is married to wife Esther, 25, estimates he has sold one product every 30 seconds and says sales figures are up by 250 per cent. 

Before he created SKINKISSED, the entrepreneur was selling products from other brands through Amazon, including remote control helicopters. 

However he longed to have his own products to invest in, realising that he ultimately stood to have greater longevity. 

Eli Cohen, 29, from Leeds, went from selling remote control helicopter in his room to building skincare best-selling brand SKINKISSED, now turning over £9.7 million (pictured with his wife Esther, 25)

The businessman (pictured in business class on a plane) said his sales were up by 250 per cent since the start of the coronavirus pandemic

The businessman (pictured in business class on a plane) said his sales were up by 250 per cent since the start of the coronavirus pandemic  

He said: ‘I always visioned to build something that would be around in 100 years time and realised the only way I could do this is by building a brand – a community that brings people together who share the same passions interests and stories.’

The best-selling face serum, pictured

The best-selling face serum, pictured

SKINKISSED’s Vitamin C and Hyalurolic acid serum, priced at £24.95, is an Amazon best-seller. The brand also sells products including £19.95 Vitamin Gummies and a £19.95 Moisturising Cream. 

Thousands have shoppers have taken to Amazon to share their reviews of the range, with one happy customer saying the serum helped her dermatillomania (characterised by repeated picking at one’s own skin which results in skin lesions).

She wrote: ‘My skin quickly became very infected. Once I managed to get my skin under control, I started using this serum to heal my skin. 

‘I’ve been using it daily for a week now and I can’t get over the results. I still have a few spots/blemishes however my skin looks less aggressive. I’ve also used it as a primer and it makes my makeup stay on all night! Absolutely amazed.’ 

Another wrote: ‘The formula is so soothing to the skin and I haven’t broken out once from it. So if you have sensitive skin like me then you don’t need to fear this.’ 

One shopper, who was not identified, shared these photos. Pictured before

Pictured, a shopper after using the serum

One shopper, who was not identified, shared these photos before (left) and after using the product (right)

Thousands of shoppers have left five-star review for the serum on Amazon, pictured

Thousands of shoppers have left five-star review for the serum on Amazon, pictured

A third added: ‘Can not recommend this product enough! It’s my new holy grail.’ 

Another said they were ‘over the moon’ with the results, the serum having ‘soften the appearance’ of their skin, and given them a ‘glowing complexion.  

‘I finally feel confident to wear no make up out and about. Before using the sun kissed serum my skin was very uneven and had a lot of discolouration, with acne scaring from my younger years. Now my skin is silky soft and feels so healthy. Will defiantly get purchasing again.’

More than 3,000 customers have given the product five-star reviews on Amazon

More than 3,000 customers have given the product five-star reviews on Amazon

Read more at DailyMail.co.uk