Everton’s sale price to buyers-in-waiting 777 could DROP depending on their Premier League finishing position… after inserting ‘sporting performance clauses’ into deal with current Toffees owner Farhad Moshiri

  • Moshiri inked a deal with the American private equity firm in September 2023 
  • Club may yet suffer another points deduction after fresh breaches revealed 
  • Fair play to Reading fans. I wouldn’t normally say this about a pitch invasion, but sometimes you have to stand up for what you believe in – It’s All Kicking Off

Everton’s sale price to 777 Partners will be determined by their finishing position in the Premier League this season, with the club’s value declining as they drop down the table. 

Mail Sport has learned that 777 insisted on inserting so-called ‘sporting performance clauses’ in the takeover deal agreed with Everton owner Farhad Moshiri last September as an insurance against the threat of a points deduction.

Everton were on Monday hit with a second charge by the Premier League for breaking spending rules and could lose more points this season having been docked 10 for last season’s breach in November, but this setback should not affect the takeover as 777 consider their proposed investment to be protected. 

While the American private equity firm are not entitled to break their contract if Everton are docked more points and subsequently relegated, it is understood that the final sale price will be closely linked to the club’s final league position this season.

The existence of a relegation clause was widely reported when 777’s proposed purchase was announced in September, but the other ‘sporting performance’ clauses were not and reflect Moshiri’s desperation to sell. 

777 Partners co-founder Josh Wander inked the deal with Farhad Moshiri (right) in September

The Toffees' hopes on a strong league finish may be hampered by further points deductions

The Toffees’ hopes on a strong league finish may be hampered by further points deductions


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While the exact amount varies every season finishing one place higher in the Premier League is worth around £2.5m-a-year in prize money to the clubs, a factor which 777 factored into their offer to Moshiri.

777 remain committed to buying Everton and are hopeful they will receive approval from the Premier League later this month. The club’s prospective new owners have already invested around £140million in Everton since September in the form of unsecured loans, money they could lose if the sale does not go through as they would go to the back of the queue of creditors.

Everton and 777 declined to comment.

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