Facebook outlined four key areas it hopes to improve:
Making advertising more transparent
We believe that when you see an ad, you should know who ran it and what other ads they’re running – which is why we show you the Page name for any ads that run in your feed. To provide even greater transparency for people and accountability for advertisers, we’re now building new tools that will allow you to see the other ads a Page is running as well – including ads that aren’t targeted to you directly.
Strengthening enforcement against improper ads
We use both automated and manual review, and we’re taking aggressive steps to strengthen both. Reviewing ads means assessing not just the content of an ad, but the context in which it was bought and the intended audience – so we’re changing our ads review system to pay more attention to these signals. We’re also adding more than 1,000 people to our global ads review teams over the next year and investing more in machine learning to better understand when to flag and take down ads. Enforcement is never perfect, but we will get better at finding and removing improper ads.
Tightening restrictions on advertiser content
We hold people on Facebook to our Community Standards, and we hold advertisers to even stricter guidelines. Our ads policies already prohibit shocking content, direct threats and the promotion of the sale or use of weapons. Going forward, we are expanding these policies to prevent ads that use even more subtle expressions of violence.
Increasing requirements for authenticity
We’re updating our policies to require more thorough documentation from advertisers who want to run US federal election-related ads. Potential advertisers will have to confirm the business or organization they represent before they can buy ads. We won’t catch everyone immediately, but we can make it harder to try to interfere.
Establishing industry standards and best practices
In order to fight threats like these, we’re all going to need to work together. We are reaching out to leaders in our industry and governments around the world to share information on bad actors and make sure they stay off all platforms.
Source: Facebook