Fashion label teams up with AFL WAG Rebecca Judd to create the ‘ultimate everything bag’ – and it’s so popular one sells every MINUTE
- AFL WAG Rebecca Judd has created a new handbag collection with Prene Bags
- The model, 36, designed a $199 black tote bag for the Melbourne-based label
- One tote sells every minute, and fans have hailed it as the ‘ultimate mummy bag’
- The limited edition design is currently sold out until the New Year
An over-sized handbag designed by Rebecca Judd for a homegrown Australian fashion label is so popular one sells every minute.
The AFL WAG and model, 36, teamed up with Melbourne accessories brand Prene Bags to launch the limited edition $199 ‘Bec Bag’.
The bag is a large hold-all made from wetsuit material neoprene, and features ten internal pockets and four zipped compartments on the outside.
AFL WAG Rebecca Judd has teamed up with Melbourne accessories brand Prene Bags to create a $199 oversized tote bag (pictured), perfect for busy mums, students, professionals and gym goers alike
Made with neoprene and polyester, the versatile design proved so popular, one sold every minute before stock ran out
Prene Bags creator Tammy Green, 24, revealed one bag has sold every minute since Rebecca shared a photo of herself with one on Instagram on November 8.
Rebecca, herself a mother-of-four, has touted the design on Instagram as an ‘everything and anything’ bag, perfect for busy mums, students, professionals and gym goers alike.
But you’ll have to wait to get your hands on one, because the style is sold out until it relaunches in early 2020.
Rebecca, who lives in Melbourne with her AFL star husband Chris Judd, took to Instagram earlier this month to rave about the bag, saying: ‘It’s actually so massive, it fits everything!’
Her legion of 878,000 followers praised the style, with many calling it the ‘ultimate mummy bag’ and teasing Rebecca to ‘take my money, quick!’
‘This is a need, not a want,’ one woman wrote, tagging a group of her friends.
Of Prene’s collaboration with Rebecca, Ms Green said the star perfectly captures the essence of the brand.
Rebecca has touted the ‘Bec Bag’ as the perfect ‘everything and anything’ hold-all, suitable for busy mums, students, professionals and gym goers alike
‘She really is the ultimate representation of the Prene customer,’ she told News.com.au.
‘A busy, active and stylish working mum who needs something practical and versatile to fit in with her lifestyle.’
Ms Green said Prene will release another batch of the bag in the New Year in response to demand.
Prene creator Tammy Green said Rebecca (pictured at Melbourne’s Flemington Racecourse on Derby Day earlier this month) perfectly represents the brand’s target customer, ‘busy, active and stylish working mums’
Since launching Prene from her parents’ home in Melbourne four years ago at the tender age of 20, Ms Green has seen her handbag brand become a multi-million dollar business.
The bags are made from lightweight, vegan-friendly neoprene, the same material used in wetsuits, and come in a range of shapes and sizes including backpacks, cross-body bags and cosmetics holders.
The label is now stocked in more than 400 stores around the world, and it’s regularly seen on the arms of Australia’s biggest influencers.
Prene created a custom sports bag for the iconic Australian Open tennis tournament earlier this year, which also sold out in a matter of days.